THE BBC has been slammed for showing a list of words used online to describe Rishi Sunak – including 'C***' and 'T***'.
The Prime Minister was also branded a 'Snake' and a 'Crook' in the expletive ridden word cloud which appeared in a live broadcast on Tuesday.
It came as the Beeb's Joanna Gosling interviewed a spokesman from market researchers Savanta ComRes who crafted the controversial graphic.
The pollsters had asked Brits to describe Rishi Sunak with one word.
Ms Gosling, a lead anchor on BBC News, noted "Rich" was the overwhelming one Brits used to describe Mr Sunak.
She also highlight "Okay" and "Good" as other descriptors of the PM as she navigated a tight-rope through the cringe segment.
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But Ms Gosling did not repeat the asterisked expletives and dodged other harsh monikers like 'Slimy', 'Liar' and 'Idiot' which had also been thrown in.
But the report from outside No10 left viewers livid as they flooded to Twitter to tear apart the taxpayer-funded national broadcaster.
One user fumed: "Absolutely disgraceful! I’m no fan of Rishi but this is completely unacceptable from the BBC."
A second lashed out: "Regardless of the politician, this sort of thing really isn’t acceptable from the state-funded BBC. Editorial standards must improve."
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But a third argued: "The BBC is supposed to be impartial and showing the word cloud of good and bad terms used to describe the latest PM is surely showing views from across the spectrum."
Positive descriptions of Britain's first Asian Prime Minister included 'Educated', 'Capable' and 'Clever'.
The Sun Online has approached the BBC for comment.
On Tuesday Mr Sunak swept into No10 as Britain's youngest Prime Minister in 200 years.
In a speech to the nation, the 42-year-old vowed to fix the "mistakes" made by Liz Truss in a speech outside the famous black door.
Speaking minutes after kissing the hand of King Charles, he insisted Ms Truss’s failings were “not born of ill will or bad intentions, quite the opposite, in fact”.
Yet he branded them “mistakes nonetheless” by his predecessor in her disastrous 50 days in office.
And he added he had been elected to fix them and “that work begins immediately”.
Shortly after his speech, the Pound soared to the highest level since before this month’s catastrophic mini Budget and the cost of Government borrowing dropped.
Mr Sunak then got to work assembling his Cabinet, bringing in a combination of close allies and unity figures from the Truss administration.
Among big names to land top jobs was Suella Braverman who marched back into the Home Office just a week after resigning as Home Secretary.
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Jeremy Hunt remains as Chancellor and James Cleverly stays as Foreign Secretary, while Dominic Raab was made the new Deputy PM.
Truss loyalist Jacob Rees-Mogg got the sack as Business Secretary as former Transport Secretary Grant Shapps took over.
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