James Argent told an uncomfortable Jack Fincham that his ex-girlfriend will be staring at his penis in The All New Monty: Who Bares Wins.
Arg, who is on and off with TOWIE star Gemma Collins, told the baffled Love Island star that Gem will only have eyes for him.
Revealing that they're planning to attend Monday night's strip-tease event, which is being aired in aid of testicular and prostate cancer awareness, Arg laughed at Jack for having to get naked in front of his ex.
"Right, Jack, you do realise that when you do the big reveal, obviously it's for a very split second," he told the former pen salesman on This Morning.
"Yep, everyone's going to be able to see it, course they are. Ive seen the light, that's not blinding no-one," a nervous Jack said.
Arg then quipped: "Well basically, when you're in the audience, you know it ain't going to be long, so you've gotta really pick someone, and just so you know, the GC, she's all eyes on you.
"She wants to see the whole package, mate."
Arg, 31, also spoke to choreographer Ashley Banjo, who worked with him on last year's The Real Full Monty.
Referring back to his own disastrous stripping experience, Arg chortled: "I don't want to haunt you, and I really hope this doesn't happen again, but if we go back to last year's performance, the thong got stuck up my butt.
"And you had to grab it and get it out."
Grimacing, Ashley replied: "Not all heroes wear capes, Arg."
This year will see a host of famous face take part in the charity-supporting strip tease to bolster awareness of intimate cancers.
The male line-up consists of Jack, Strictly Come Dancing pro Gorka Marquez, Joe Pasquale, Dancing On Ice's Matt Evers, footballer Jason Cundy, Emmerdale's Kevin Fletcher, snooker star Willie Thorne and Crimewatch's Rav Wilding.
They'll be stripping off at 9pm on Monday May 6 on ITV.
There's also a separate women's line-up taking off their clothes the following night.
The All New Monty Ladies Night 2019: Who Bares Wins will see Megan Barton-Hanson, EastEnders' Laurie Brett, tennis legend Martina Navratilova, TOWIE's Danielle Armstrong, Bernidorm's Crissy Rock, So Solid Crew's Lisa Maffia and Coleen Nolan and Victoria Derbyshire taking off their clothes on stage from 9pm on Tuesday May 7.
*This Morning airs weekdays at 10.30am on ITV
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