Being a contestant on The Bachelorette offers the chance at true love, and the opportunity to reach a wide audience. For those with established businesses, the aftermath of appearing on the show can lead to mass exposure and the possibility of networking. Every season, there are one or two contestants who are singled out for being on the show for the wrong reasons, but who can blame them?
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Some of the top dogs of Bachelor Nation have a million or more Instagram followers, which can translate to big bucks if their marketing skills are well developed. Some social media influencers can easily earn a million dollars or more a year, just from representing the right companies and brands. Here are the past contestants with the strongest social media games.
10 Arie Luyendyk: 684K Followers
Arie Luyendyk is one of the past The Bachelorette contestants whose reputation isn’t totally spotless. As the runner-up on the eighth season, he was chosen to be The Bachelor for season 17. After a dramatic finale that saw him propose to Becca Kufrin, and then change his mind and rekindle his romance with Lauren Burnham, viewers were not so impressed with his antics.
Despite this, he has become engaged to Burnham, and the couple seems to be quite happy together. As a successful professional race car driver, he has used his exposure on the show to amass a social media following of 684,000 people.
9 Shawn Booth: 834K Followers
Shawn Booth is another former contestant of the show who is also involved in sports and fitness. The personal trainer appeared on season 11 of The Bachelorette, where he was chosen at the end by Kaitlyn Bristowe.
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Although the couple was engaged during the finale, they called off their relationship three years later, in 2018. Now, as the owner of Booth Camp Gym, he makes a good living by endorsing fitness-related products on social media. With a following of 834,000 people, he is estimated to have a net worth of about $5 million dollars.
8 Jordan Rodgers: 1 Million Followers
Jordan Rodgers appeared on season 12 of The Bachelorette, where he was chosen by JoJo Fletcher on the final episode. The pair were engaged, and are still together. Jordan and JoJo maintain a very active social media presence. He is a commentator for ESPN, and the pair have recently started hosting the CNBC reality show Crash Pad.
With 1 million Instagram followers, he uses his reach to promote anything from restaurants to fitness apps, to home improvement companies.
7 Nick Viall: 1.1 Million Followers
Nick Viall is one of the most memorable characters of Bachelor Nation. He has appeared on all three of the franchise’s shows; as the runner-up in season 11 of The Bachelorette, on the third season of Bachelor in Paradise, and as The Bachelor in season 21.
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He was briefly engaged to Canadian Vanessa Grimaldi, following his appearance on The Bachelor, but the couple couldn’t make the relationship go the distance, and they called it off. He founded an essential oils company called Natural Habits in 2018, and also hosts a podcast called Viall Files. With 1.1 million Instagram followers, he is one of the most famous past contestants.
6 Sean Lowe: 1.1 Million Followers
Sean Lowe originally appeared on season 8 of The Bachelorette, where he was eliminated in the ninth week. He then returned to be The Bachelor in season 17, where he proposed to Catherine Giudici. The pair are now married and have two children, with another baby on the way.
Their wedding was broadcast live as a special installment of Bachelor Nation, and the pair have been notorious for being one of the most successful relationships to come out of the show. The pair have appeared on several other reality shows together, and maintain a very active social media presence as influencers. Sean has 1.1 million followers.
5 Peter Weber: 1.3 Million Followers
Peter Weber was on Hannah Brown’s season of The Bachelorette and was a fan favorite who made it to the ‘final four’. When Hannah sent him home, fans were devastated, and it was clear that he was a frontrunner for the following season of The Bachelor. Well, Bachelor Nation delivered, and he will, in fact, be the next Bachelor, airing in 2020.
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With a social media following of 1.3 million people to date, Peter is on track to becoming one of the most famous men of the Bachelor Nation. Pilot Pete, as he is amicably known, doesn’t actually post much, nor does he have any product endorsements. He is just a naturally liked guy on social media!
4 Ben Higgins: 1.3 Million Followers
Ben Higgins is one of the most likable past Bachelor Nation contestants. First appearing on season 11 of The Bachelorette, he was eliminated in week 8 and went on to be The Bachelor in season 20. He and Lauren Bushnell were the couple who found love by the end of the season, and they went on to star in a spin-off show, Ben and Lauren: Happily Ever After?
The couple broke off their relationship in 2017. With 1.3 million Instagram followers, he promotes brands such as Generous Coffee Co. and Tyson’s Air Fried Chicken.
3 Dean Unglert: 1.3 Million Followers
Dean Unglert is pretty much the poster boy for Bachelor Nation. He appeared on the 13th season of The Bachelorette, and then for the 4th season of Bachelor in Paradise, where he found love with Caelynn Miller-Keyes.
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Reputed as being a bit of an unconventional lover, Dean has found a middle ground with Caelynn; the two are happily traveling around the world and using social media as their stage. They are both highly active as lifestyle influencers and seem to be working the Bachelor Nation fans with their union. He has 1.3 million Instagram followers.
2 Colton Underwood: 2 Million Followers
Colton Underwood is a former professional football player and a Bachelor Nation alum. First appearing on season 14 of The Bachelorette, he went on to appear on the 5th season of Bachelor in Paradise, and finally, he became The Bachelor in season 23.
He found love with Cassie, who wasn’t ready to get engaged but wanted to pursue their relationship anyways. The pair are still together. With 2 million followers on Instagram, he is one of the most influential past contestants and used his online presence to promote various products and services.
1 Tyler Cameron: 2.2 Million Followers
With 2.2 million Instagram followers, Tyler Cameron is the most popular male in Bachelor Nation history. For someone who is a relative newbie to the franchise, that’s quite the impressive statistic!
Appearing in Hannah Brown’s season, he made it to the final two, where Hannah chose Jed over him. Though he didn’t become the following season’s Bachelor, we probably will see Tyler in the future, perhaps next summer in paradise?
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