MRS Hinch was left in hysterics after accidentally telling her 2.9million followers that she uses Durex instead of Dulux on her walls.
The cleaning sensation, 29, had posted a beautiful shot of her grey, pristine hallway on her Instagram page and intended to help fans find the paint colour for themselves.
Posting to her Instagram Stories last night, Sophie Hinchliffe, aka Mrs Hinch, said: “The grey paint you can see on my most recent grid post is Chic Shadow from Durex.
“Chic Shadow. Hope that helps.”
Realising her blunder at mentioning the condom brand, the embarrassed mum-of-one uploaded another video uncontrollably laughing.
She said: “Oh gosh I was going to delete the story but I meant Dulux not Durex. I think the radio signals have gone to my head.
“I don’t know what to say.”
It’s not the first time Mrs Hinch has been left red-faced after accidentally recommending bum oil to her large following – not realising what it was.
Back in February, the then-pregnant star advised buying Weleda Perineum Massage Oil, which you can get in Boots for £9.95.
She told her fans she planned to use it, saying "I'll give this one a go" – seemingly not realising that the perineum separates the anus and vagina.
She then cringed after Googling the writing on the bottle.
The cleaning whizz, who shot to fame thanks to her daily cleaning videos and tips, gave birth to baby Ronnie in June, and she lives in Essex with husband Jamie, aka Mr Hinch.
Yesterday Mrs Hinch had appeared on Virgin Radio on Chris Evans Breakfast Show and admitted she feels it is “daunting” how she has been “dropped into the public eye.”
In a clip posted on the Virgin Radio Instagram, she spoke of her friendship with Loose Women star Stacey Solomon and how the TV star had reached out to her.
Mrs Hinch said: “She’s helped me so much. It’s daunting when I don’t know how this has happened this journey, I don’t know how I’ve dropped into this public eye.
“But somehow it’s happened and with a newborn and everything it can be quite scary and Stacey messaged me one day and said ‘are you alright?’
“And I was like no! And she turned up at my house with McDonald’s.”
The cleaning influencer and 30-year-old Stacey have now teamed up on a range of T-shirts and jumpers for charity Action For Children.
We previously revealed stunning photos inside Mrs Hinch's immaculate grey home, where even Baby Ronnie's nursery is spotless.
We tried to live up to Mrs Hinch's cleaning challenge – but did we manage it?
Mrs Hinch uses fabric softener and boiling water to get her sink gleaming– and it’ll leave your kitchen smelling of fresh laundry.
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