Hip-hop star Drake‘s record label October’s Very Own (OVO) has launched a pop-up shop in association with Wynn Las Vegas, at whose XS Nightclub the singer has been performing a series of limited shows.
“A partnership will be the right word [for this relationship] because this isn’t just about performing at the venue,” Alex Cordova, Executive Vice President and Managing Partner of Nightlife of Wynn told Rolling Stone.
“This is more about how we bring Drake into the concept of Wynn Las Vegas,” Cordova added. “We’re looking at all possible environments within the hotel and working with Drake and Drake’s team to see exactly how he can lend assistance in curating these experiences.”
Debuting on Saturday, the store will be open daily till January 12, 2020, and will “feature weekly drops” each Friday, the label shared through Instagram.
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