KENDALL Jenner’s new tequila brand, 818, launched earlier this week, and fans accused the reality star of “cultural appropriation” in her new advertisements.
The 25-year-old had previously been slammed for getting into the tequila business to start with.
Kendall dressed up in a pair of jeans with stains on them, a cropped white top, and an oversized stripped button-up left undone in ads for the new product.
She also wore a cowboy hat on her back, kept in place with ties around her neck, and styled her long, brown hair in two braids.
Throughout the ad photos and commercial, Kendall walked through fields, held a glass of her tequila while smiling, posed with a horse, and showed some of the workers in the fields.
One fan slammed her, writing: “Wtf is this commercial. Insulting and offensive @KendallJenner did you not learn from your Pepsi fiasco?
“Having workers in the fields while you’re on your horse looking down on them as if you own them. Disgusting and tone deaf.”
Another wrote: “Am I the only Mexican that thinks @KendallJenner ‘s acting hella colonizer with her new @818Tequila ad? Very very cultural appropriated vibes with that “
On her Instagram, Kendall shared some of the tequila 818 snaps, as well as a short video of her hanging out on the fields, captioning it: “What an incredible experience i have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people!
“@drink818 has launched in California… we will be rolling out to the rest of the US all summer long, keep a look out!!!”
The tequila’s hand-crafted from Jalisco, México, and though Kendall mentioned how “incredible” it was getting to know more about the “beautiful culture” and people, many didn’t think she showed that too well.
One Twitter user said: “not Kendall Jenner disabling her comments on the post of her appropriating our culture for her tequila launch”
A second tweeted: “kendall even deactivated the comments on her IG post because she knows we are coming after her. STOP CULTURAL APPROBATING THEN IF YOU DONT WANT TO GET CALLED OUT”
Others told the Keeping Up With the Kardashians star to “delete” the ads, calling it completely “tone deaf,” adding that “maybe [she] should just not do commercials anymore 🤷🏻♀️”
The users calling out Kendall’s bad track record with commercials were referencing her 2017 Pepsi ad, which was pulled by the beverage company after the ad was accused of making light of Black Lives Matter.
The commercial showed Kendall giving a police officer a can of Pepsi during a nonspecific protest happening around them, with the protesters making noise of approval and the officer smiling.
Viewers accused the company and Kendall of appropriating the Black Lives Matter movement and downplaying the seriousness of its protests.
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