The new Gossip Girl broke records with its debut last Thursday, becoming the most-watched HBO Max original series over its launch weekend, Deadline reported. The streamer said that the show saw peak viewership in its first four days of availability, with 555,000 U.S. households tuning in on the first day, per data from Samba TV.

Gossip Girl also dominated social media trends last week, landing the number one trending spot on Twitter and earning about 15 billion (billion!) impressions on TikTok, according to Deadline.

The July 8 premiere episode is the first of 12 in this new season of Gossip Girl. The first six will continue to arrive weekly on Thursdays this summer, while the rest will arrive in the fall. Showrunner Joshua Safran told BAZAAR.com that filming will be ongoing until Labor Day. (Catch some behind-the-scenes images here.)

The new GG saga picks up nine years after the original series ended, where the titular blog is now defunct. But with a new ruling class of teens dominating Manhattan’s Upper East Side, certain events lead to the resurrection of Gossip Girl—this time as an all-knowing Instagram page. (It is 2021, after all.)

While the first episode has just arrived, Safran already has plans to keep the new series running for several seasons.

“I definitely would love to keep the show going,” he told BAZAAR. “I engineered it so that every season is a semester, so that we didn’t get into the problem the first show got into, which was by Season 3, they had to go to college. Which, at the time, I think was the right decision. When you look back, then, of course, you could have stayed at high school longer. If every season is a semester and they’re going to be juniors now, they would go to college in Season 5.”

The next episode of Gossip Girl arrives on HBO Max this Thursday, July 15, at 3 a.m. ET.

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