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Ben Shephard was called out by viewers of Good Morning Britain after making a royal blunder on Friday morning.
The 46 year old accidentally called Prince William and Kate Middleton the 'The Duke and Duchess of Sussex' – mixing them up with Prince Harry and his wife Meghan Markle.
The slip of the tongue occurred in the morning segment whilst Ben was discussing Kate and William's ten-year anniversary with his co-host Kate Garraway.
During his introduction of the beautiful family video which Kate and William released to mark the occasion, Ben remarked that “it was the tenth anniversary yesterday of the Duke and Duchess of Sussex.”
Ben said: "It was the tenth anniversary yesterday of the Duke and Duchess of Sussex. Very lovely celebration for their tenth anniversary.
"They’ve released a little trip of a little family trip to the beach. Which is quite wonderful… it’s a really lovely, wonderful clip. It’s like a perfect advert for an outdoor brand of some sort."
The Duke and Duchess of Sussex is the title that belongs to Prince Harry and his wife, Meghan Markle, while Kate and Wills are the Duke and Duchess of Cambridge.
Ben's slip-up is made that much more awkward, considering the speculation surrounding the relationship between the two brothers, after Harry and Meghan's explosive interview with Oprah Winfrey.
Viewers were quick to react and took to Twitter to point out Ben's mix-up with one viewer tweeting: “#GMB Can you let @benshephard know when talking about the Duke & Duchess of Cambridge anniversary, he actually said Sussex!!!"
Another viewer voiced their annoyance tweeting: “wishing the Duke and Duchess of “Sussex” a Happy 10 th Anniversary? Facts help.”
Though some seem to have realised it was simply a slip-up with a third viewer tweeting: “That’s the Cambridges’, Ben, not the Sussexes."
Many across the nation took to social media to congratulate William and Kate on a decade of marriage, sending their well-wishes, as well as commenting on the beautiful video they released, which showed a rare glimpse of family life with their children.
The heart-warming footage showed Prince William and Kate Middleton, joined by their adorable children: George, seven, Charlotte, five and Louis, three.
The clip shows the family playing together lovingly in the outdoors, the children giggling joyfully whilst Prince William and Kate watch on and smile.
“Thank you to everyone for the kind messages on our wedding anniversary. We are enormously grateful for the 10 years of support we have received", read a caption that accompanied the clip.
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