THIS is the amazing moment our future king quietly sold the Big Issue in central London.

Prince William donned a red seller's vest and hat before taking a spot in Rochester Row, Westminster to sell the magazine.

He was only spotted when a passing Londoner spotted a "celebrity" – and went in for a closer look.

Retired Met Police chief superintendent Matthew Gardner shared photos of William on his Linkedin account.

He said: "My brother-in-law was in London today and saw a celebrity, so he took a photo at a distance.

"The celebrity saw the ‘covert surveillance’ effort and crossed the road to investigate further.

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"What an honour to have a private moment with our future king who was humble and working quietly in the background, helping the most needy.

"These ‘silent gestures’ often go unrecognised."

And the royal didn't miss his opportunity to make a sale.

"The finale to this unique occasion was when Prince William asked my brother-in-law If he wanted to buy the Big Issue, to which he replied “I have no change”," Mr Gardner said.

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"At this point William produced a mobile card machine… you cannot teach that!

"Priceless, or should I say ‘princely’."

The Duke of Cambridge has been working on homeless projects since his mother Princess Diana took him to see London rough sleepers when he was a boy.

He became royal patron of initiative the Passage, in Victoria, in February 2019, and early last year visited the site to pack up lunches for those in need.

He also took over as patron of Centrepoint homeless charity.

Elsewhere, he has revealed that he talks to Prince George and Princess Charlotte about the plight of homeless people they see on the streets on their way into school.


Speaking to Mary Berry for her Christmas special A Berry Royal Christmas in 2020 he said: "On the school run already, bear in mind they're six and four, whenever we see anyone who is sleeping rough on the streets, I talk about it and I point it out and I explain why and they're all very interested.

"They're like: 'Why can't they go home?'"

Mr Gardner's Linkedin post has been widely shared, and hundreds of people have told of their admiration for William.

One said: "Best thing about it is the fact that he was doing it with no fuss, fanfare or publicity."

Another added: "Priceless from our future king."

And a third said: "Amazing.

What an honour to have a private moment with our future king who was humble and working quietly in the background, helping the most needy

"Great guy and he's a Villa fan!"

The Cambridges took a much more starry role in the Queen's Platinum Jubilee celebrations last week.

The family appeared at all major events, including Party at the Palace and the service of thanksgiving at St Paul's.

The duke used the huge concert to speak about another of his passions – the environment.

Taking the stage to loud cheers, he said: "While no one’s grandmother thanks them for talking about their age, my own grandmother has been alive for nearly a century.

"In that time, mankind has benefited from unimaginable technological developments and scientific breakthroughs.

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"And although those breakthroughs have increased our awareness of the impact humans have on our world, our planet has become more fragile. 

"Today, in 2022 – as the Queen celebrates her Platinum Jubilee – the pressing need to protect and restore our planet has never been more urgent."


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