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? Tap to shop #GLabel Swim.

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Who better to model Goop’s new swimwear line than Gwyneth Paltrow herself? The actress-turned-wellness-magnate recently welcomed the launch of her G. Label Swim, which was announced earlier this May, by sharing a confident photo of herself posing in a black v-neck bikini. It should come as no surprise that the swimwear line fits in with the brand’s minimalist, frill-free aesthetic. (At $320, the bikini also falls in line with Goop’s high-end price point.)

The sexy shot also caught the attention of several celebrities — although they weren’t necessarily focused on the bikini. “The suit is not I would like to purchase. Abs for $20.00, please,” commented Jennifer Garner. In addition to Courteney Cox, Michelle Pfeiffer, Elle Macpherson, and others, Demi Moore also chimed in and wrote, “You are something else.” Check out Gwyneth’s post ahead and shop the bikini that caused quite the stir.

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