Jermaine Dupri entered the dissatisfied hip hop customer chat Monday — immediately after his protégé Bow Wow — by declaring war on the social media algorithms he blames for ruining the culture.
The So So Def mogul arrived at his moment of clarity by watching a video of Jay-Z, posted by his friend Isaac Hayes III, where Hov questioned the hip hop community for steadily building up social media platforms instead of building its own.
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JD then revealed a recent encounter with TikTok opened his eyes wide to the BS when one of his songs got struck with a copyright infringement claim, and it became clear to him the culture had relinquished too much of its power.
The Atlanta rap star praised the industry’s contributions of yesteryear — he says Jimmy Iovine, Diddy, the late Andre Harrell and others cared for the craft — but believes most of today’s figureheads could all be bought … LVRN Records notwithstanding!!!
JD says he also heard nothing but negativity regarding the recent BET HH Awards … critiques he was able to dodge thanks to his So So Def 30th anniversary showcase that reunited him with Bow, as well as Ludacris, Nelly and Da Brat-Tat-Tat!!!
Bow mirrored much of JD’s gripes earlier today in a Twitter rampage of his own.
At this point, the old heads might have to stop talking, and start showing the young ‘uns how it’s done.
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