YouTube big name James Charles has seen support drop massively since his former best pal Tati Westbrook accused him of "manipulating people's sexuality".

The 19-year-old makeup sensation's YouTube subscribers have reportedly fallen from over 16 million to around 13.6 million, according to Social Blade.

The plummet in support comes after his former pal, Westbrook, 37, released a now viral video entitled BYE SISTER over the weekend, accusing Charles of "problematic behaviour".

The pair's row started after Charles promoted a rival hair care brand to that of Westbrook, despite their close knit bond which begun more than eight years ago.

In the video, which has been viewed more than 23 million times, Westbrook alleges that Charles regularly tried to "turn straight men gay," and would often manipulate them, and target them persistently.

“It’s really disgusting to manipulate someone’s sexuality especially when they are emerging into adulthood and don’t quite have everything figured out," she says.

“You are using your fame, your power, your money, to play with people’s emotions. You’re threatening to ruin them. You’re threatening to embarrass them."

She adds: "I don't want to be friends with you. I don't want to be associated with you."

Since the release of the clip, singer Zara Larsson has alleged that her boyfriend, Brian H. Whittaker was one of the straight men Charles had been messaging.

'I'm cackling cause he hit up my boyfriend in the dms several times knowing damn well he's straight,' she wrote on Twitter .

Plus, singer Olivia O'Brien replied to Zara, writing: "Same, sister S***s wild".

Fellow makeup sensation Jefree Starr was also quick to claim that all Tati's claims were "100 per cent true," and branded him a "danger to society".

Responding to the allegations made against him, Charles – who was previously at the height of his fame, and even attended the MET Gala last week – swiftly released his own video entitled TATI, in which he apologised for "everything that I put you through".

"What sucks the most is that I know there's nothing I can say or do to ever earn that friendship or trust back, but I don't blame them for it," he says in the footage.

"A lot of the time when I've had to address things in the past, I've acted out of impulse and I've gone off and tried to pull receipts or facts or screenshots and play the victim.

"I'm not doing that today, I'm not. That is all I have to say, I'm sorry."

Despite apologising to Westbrook, Charles remained adamant that he had never manipulated straight men, but confessed that he may have handled situations wrong in the past.

"I've been involved in a lot of very unique situations that have left people confused or upset.

"I have learned the hard way about boys that I am interested in, and also ones that I should or shouldn't be talking to.

"This is a conversation I know a lot of people are uncomfortable with and it's something that I should have been far more careful with bringing into the public," the video concludes.

Since Charles' downfall, he has been unfollowed not just by fans but by a huge flock of his celeb pals, including Demi Lovato, Shawn Mendes and Kim Kardashian .

Meanwhile, Westbrook's popularity has soared, and she's gained more than 3 million new fans.

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