We’re easily swayed by a gimmick, especially when it comes to Lush.

And so now that Lush has announced the launch of magical cosmetic conveyor belts, we feel entirely justified in going for a massive bath bomb spree.

Here’s the deal. Alongside all the usual Christmassy joy Lush brings this time of year, the brand is also launching three Christmas concept stores in Liverpool, Birmingham, and on London’s Oxford Street.

Inside those concept stores will be big conveyor belts packed with limited edition festive treats, all free of plastic packaging.

If you’ve ever been to Yo! Sushi, you’ll know the drill. Picture one of those moving arrays with bath bombs instead of salmon rolls and you’ll get it. You’ll also want to climb aboard, because that’s how everyone feels when presented with a conveyor belt, and have one of your own in a dream bathroom, so you can select the perfect bathing product for each session in the tub.

Alongside being a massive gimmick, the conveyor belts are serving a purpose.

All of the products on the belts don’t have any packaging, so if you pick one up you’ll need to skip the plastic and opt to have the item wrapped in a Lush Knot Wrap – a reusable alternative to traditional wrapping paper that’s made from organic cotton or recycled bottles.

Plus, it looks cool, and we reckon you could kill a few hours just watching the sparkly products move by.

The biggest conveyor belt is 14 metres long and has 106 Christmas bath products on revolve, so you’ll have loads to choose from.

Enjoy getting hooked and buying far more bath bombs than you planned.

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