Lili Reinhart isn’t just an actress and author—she’s also the newest face of Covergirl cosmetics. The iconic beauty brand made the big announcement today alongside one other: the tagline “Easy, Breezy, Beautifu”l is making a comeback too.

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Meet your newest @COVERGIRL ? I am pinching myself at the opportunity to represent such an iconic makeup brand and be the face of their newest line, coming very soon. As a COVERGIRL, my goal is to advocate for confidence & self acceptance in a world where so many young men and women feel compelled to change themselves. I can’t wait to start this journey. #EasyBreezyBeautiful ?

A post shared by Lili Reinhart (@lilireinhart) on Oct 30, 2019 at 4:00am PDT

“I am so honored to partner with COVERGIRL, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup,” the Hustlers star says. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us.”

Shop Lili’s Look

Reinhart doubled as her own makeup artist for the campaign photo, choosing to do her own makeup. In the photo, she pairs pink blush and natural pink lips with a soft purple and nude expertly blended eye. Her lashes are subtly defined using Covergirl’s Lash Blast mascara.

The actress has been outspoken about body positivity and the impact of social media on beauty. “We’re in a generation where people say, ‘Be who you are. Embrace your differences.’ And then they also praise people who have plastic faces…” she told BAZAAR last year. “I’m not that flawless image person. I could never live up to that. I’m not going to make people think I’m this airbrushed version of myself. There are lots of versions of me. My hair looks like shit most of the time. It looks great when I’m on a carpet, sure, but that’s not the only side I want people to see of myself.”

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