Khloe Kardashian dons £30 shoe from Manchester brand EGO which sold out as likes of Rochelle Humes, Kendall Jenner and Winnie Harlow snap up fast-fashion favourite
- EGO’s Kilo shoe sold out after Khloe was seen in it for a make-up campaign
- Manchester brand had to order extra stock to meet demand for the design
- Brand has seen celebrities choose modestly priced shoes in over designers
A Manchester-based fashion brand has earned another famous face as a fan after Khloe Kardashian was spotted in a pair of their shoes.
EGO shoes, which first launched in 1976 and has gone through a total transformation thanks to the founder’s son taking advantage of social media sales, were stunned to see the KUWTK star in the Kilo heels.
The £30 perspex mules quickly sold out after they made an appearance in the launch campaign for Khloe’s collaboration with her sister’s Kylie Jenner’s make-up line, called KoKo Collection.
EGO owners were stunned to see Khloe Kardashian wearing a pair of their Kilo mules for her make-up campaign for KoKo collection
The Kilo shoe from EGO sold out after Khloe Kardashian wore in meaning the company had to order in extra to meet demand
It’s not just Khloe that is a fan of EGO, younger sibling Kendall Jenner made waves when she sported a pair of their see-through perspex boots at a basketball game in 2017.
And despite taking inspiration from Kanye West’s Yeezy collection, the Kardasian-Jenners like a bargain when they see one.
The shoe brand which has been trading in its current incarnation for almost four years, said that in 2018 social media channel generated more than £2.5million in revenue, a small fraction of its overall success.
Along with famous reality stars, TV presenter Rochelle Humes sported a pair of the brand’s Kourt toe strap mule block heel which retail for £29.99.
Jamaican-Canadian model Winnie Harlow has also proved herself an EGO follower after she wore a sparkly pair of heels by the brand for her 23rd birthday.
Fashion influencers like Sarah Ashcroft, who boasts one million followers on Instagram, help drive sales as her fans flock to copy her style.
Fashion influencer Sarah Ashcroft has 1M followers on Instagram thanks to her talented styling skills mixing fast fashion with designer, she’s sporting a part of EGO’s clear heels
TV presenter Rochelle Humes donned a pair of the brand’s Kourt toe strap mule block heel which retail for £29.99, and Winnie Harlow wore a pair of their jewelled sandals for her 23rd birthday
Kendall Jenner spotted in a pair of EGO’s clear plastic boots in Los Angeles in 2017 while watching the basketball
Little Mix wearing EGO shoes in London, October 2018. The label quickly became the one stop shop for customers and celebrities who were looking for trend-led footwear on a budget
Adeel Fiaz, 34, has been working for his father’s company since he was 16, and along with cousin Usman Riaz, 35, they transformed the family business into a fashion empire specialising in ‘quality trend-led footwear at an affordable price’.
Focused on online-only fast fashion, EGO launches new collection drops weekly and lists at least 30 new items each week, ensuring that the business is always style- led and able to respond to rapidly changing customer demands.
The Manchester-based business has a social-first marketing strategy that has seen it build customer loyalty and strong brand awareness with over 1 million direct followers on social media, alongside a wider reach of over 500 million via its influencer collaborators.
Usman Riaz- Co-founder of EGO said: ‘Influencer marketing is key to our strategy in building the brand, and seeing A-listers such as Khloe Kardashian wear EGO in her campaign with Kylie Cosmetics was a dream come true.
‘Our product offering has evolved so much since we began and we’re excited to continue expanding the business globally to one-day dominating the women’s footwear market.’
Caroline Flack is seen wearing footwear by the brand on last night’s Love Island
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