Netflix UK could be set to earn £15 million extra per month as viewers turn to binge-watching their favourite shows amid the coronavirus lockdown.
Netflix and self-isolation, anyone?
Although tons of celebs are doing their bit to keep their audiences entertained, including Joe Wicks’ impressive daily workouts, with Disney Plus just launching in the UK, it seems tons of us are turning to the trusty platform for a binge-watch.
According to Mark Halstead, partner at financial risk and business intelligence firm Red Flag Alert, Netflix UK’s usual monthly earnings are in the range of £106 million per month, using Statistica’s estimate of 11.8 million users and an average payment plan of £8.99 per month.
He went on to say of the coronavirus pandemic: ‘In the UK, it’s reasonable to assume a 15% increase in new Netflix subscribers, which is over 1.7 million more people using the service each month. This could be worth more than £15 million in additional monthly revenue to Netflix.’
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Not too shabby.
It comes after Netflix announced they would be reducing their streaming quality to ease pressure on networks.
The streaming platform recently explained: ‘Following the discussions between Commissioner Thierry Breton and [Netflix chief executive] Reed Hastings, and given the extraordinary challenges raised by the coronavirus, Netflix has decided to begin reducing bitrates across all our streams in Europe for 30 days.
‘We estimate that this will reduce Netflix traffic on European networks by around 25% while also ensuring a good quality service for our members.’
Sites including Disney Plus and YouTube followed suit.
What does self-isolation mean?
Self-isolation means staying indoors and avoiding all contact with other people for 14 days, according to the NHS.
It means no going to work, school, the shops or even to the park for some fresh air, in order to minimise the risk of passing on Covid-19.
Public transport and taxis are a no-no and you shouldn’t have visitors over, even if you just stay at home.
Anyone in self-isolation is advised to ask friends, family and delivery drivers to pick things up for you and drop them-off. You should put a sign outside telling people you are self-isolating and everything should be left on the floor outside your front door to avoid the risk of further infections.
Those who are self-isolating are still advised to stay away from their pets as much as possible and to wash their hands before and after touching them.
If you live in a house share and have to self-isolate, the advice is to stay in your room with the door closed and only emerge to use communal kitchens, bathrooms and living areas if absolutely necessary.
Who should self-isolate?
The government advises anyone returning from Category 1 areas (Hubei, Iran, Italy and Daegu or Cheongdo in South Korea), to go straight home and self-isolate, even if they don’t display any symptoms.
Travellers should use the 111 online coronavirus service to find out what to do next.
Anyone returning from Category 2 areas should self-isolate and call 111 if they have Covid-19 symptoms. You can find the list of those places here.
Boris Johnson recently ordered Brits to stay indoors unless absolutely necessary due to the coronavirus pandemic.
Johnson vowed to take ’tougher’ measures for anyone who broke the coronavirus rules with police action.
Stars have taken to social media to entertain their audiences, with body coach Joe Wicks bringing in a whopping two million viewers for his YouTube live PE sessions.
Meanwhile, the likes of John Legend and Robbie Williams have been blessing us with virtual concerts.
While it’s not quite the same, we’re definitely enjoying hearing our faves belt out their hits from the comfort of our sofas.
Metro.co.uk has contacted reps for Netflix for comment.
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