PANICKED Josie Gibson screamed for help as she almost plunged into freezing water on live TV today.

The Big Brother star lost control of a raft she was on in Courmayeur, Italy, as she promoted This Morning's weekly competition.

Horrified Holly Willoughby and Phillip Schofield stepped in to apologise for Josie's bad language after the dramatic moment.

"If she swore we apologise," said Phil, who covered his face in horror.

Holly added: "We're sorry, we're sorry."

It was all going well in the moments before the unfortunate slip-up.

As she introduced this week's new competition, Josie said: "That's a whopping prize of £110,000. Now, here's all the details while I just try to get off this…"

But she failed to secure the raft in place and was shocked when found herself 'doing the splits' as one foot remained on land, while the other was on the drifting raft.

Shouting for help, Josie had to be rescued by someone from behind the scenes as she screamed: "No guys, seriously, guys seriously…. guys!!!"

After gathering her thoughts, Josie sheepishly asked: "I didn't swear did I?"

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