Harry Potter Studios Tour share new safety measures

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Today Warner Bros announced a flagship Harry Potter store in New York City will be opening its doors later this year, on June 3, 2021. The store will be placed in the heart of NYC at the iconic Flatiron building on 935 Broadway. Fans of the franchise will be able to experience all manner of Harry Potter attractions at the various themed areas in the shop.

Harry Potter New York features 15 different areas, all of which have been carefully sculpted to show the different aspects of the Wizarding World.

As soon as shoppers enter they will be greeted by an enormous model of Fawkes the phoenix, a prop that was handcrafted by a team of specialists specifically for the new store.

For the time being, the new Harry Potter New York store will employ a virtual queuing system, allowing shoppers to remain as safe as possible during the coronavirus pandemic.

Once inside, the store boasts a collection of photo opportunities available for shoppers, including a London phone box and a glimpse into the Ministry of Magic.

Two virtual reality games are also available in the store for fans to enjoy.

The exciting multiplayer experiences involve full sensory VR, allowing “real-time interactive exploration” of the Wizarding World.

On top of the interactive experiences available in the store, Harry Potter New York has a large “personalisation area”.

In this part of the store fans will be able to emboss journals, embroider House robes and even engrave wands.

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The griffin, which is usually found at Albus Dumbledore’s office, also makes an appearance at the location.

The mythic creature guards the store’s grand main atrium, where fans can browse over 50 wands at the Wand Shop.

Included in this collection of wands is the Harry Potter New York exclusive: The Golden Snitch Wand.

Executive vice president of Warner Bros’ Worldwide Tours, Sarah Roots, said: “The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city.”

Sarah continued: “With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”

The store also features a range of Harry Potter and Fantastic Beasts products to purchase to commemorate their time at the iconic location.

The NYC location of the Harry Potter store is the latest in Warner Bros’ stunning locations.

The UK’s Warner Bros Studio Tour gives fans an opportunity to really be in some of the biggest and best scenes from the Harry Potter franchise.

Included in the UK location is the Hogwarts Grand Hall and the Hogwarts Express.

The location reopened its doors last year after the coronavirus restrictions loosened.

Geoff Spooner, Senior vice president and General Manager at the studio tour said at the time: “Geoff Spooner, Senior Vice President and General Manager at Warner Bros. Studio Tour London, said: “We’re thrilled to be able to open the doors to the Hogwarts Great Hall to visitors once again.

“While the Studio Tour experience may differ from previous visits as we introduce additional safety measures, we’re looking forward to welcoming fans back into the world of Harry Potter for a truly magical day out.”

The studio tour reopens its doors once again on May 17, 2021. 

The Harry Potter films are available to watch on NOW.

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