JOHN Lewis have made Captain Tom Moore a target for their coveted Christmas advert.

The advertising company working on the retail giant’s campaign, Adam&EverywhereDBB, have pitched ideas around Tom, 100, for the upcoming campaign.

⚠️ Read our coronavirus live blog for the latest news & updates

Insiders said conversations around the inclusion of the war veteran’s feat of raising £33m for the NHS had taken place in recent weeks.

A source said: “Tom’s fundraising touched the nation and going forward he will remain a figurehead of what was good during the pandemic.

“For many Tom became totally unifying and those working on the campaign for John Lewis’ next advert want to join in that celebration.

“The coming together of the nation during this unprecedented crisis is one of the theme’s being explored and of course Tom is at the heart of that.

“It’s very early stages and the inclusion of Tom’s incredible record is very much still just ideas being pitched around.

“But after tapping into the public’s psyche it seems Tom is very much going to be man of the moment for a long time to come.”

On Monday Buckingham Palace confirmed Tom would be getting knighted, three weeks after The Sun revealed he had been fast tracked onto the Honours’ List.

John Lewis’ annual Christmas advert has become a cult in the run up to the festive period.

Previous adverts have included a collaboration with Elton John and Excitable Edgar.

CORONAVIRUS CRISIS – STAY IN THE KNOW

Don't miss the latest news and figures – and essential advice for you and your family.

To receive The Sun's Coronavirus newsletter in your inbox every tea time, sign up here.
To follow us on Facebook, simply 'Like' our Coronavirus page.
Get Britain's best-selling newspaper delivered to your smartphone or tablet each day – find out more.

Source: Read Full Article