Who is Lady Amelia Windsor? Meet the Instagram-mad royal who is helping to save the planet in undies made from SEAWEED and WOODPULP…

  • Socialite Lady Amelia Windsor turns 28 today
  • The royal uses her social media platforms to promote her sustainable lifestyle 
  • For all the latest Royal news, pictures and videos click here

Whether she’s stepping out on the catwalk, posing on the front of glossy magazines or gracing the latest society knees-up with her fashionable presence, it’s clear that Lady Amelia Windsor belongs to one of the most outrageously fortunate clubs in Britain.

Much like her Windsor cousins, and in common with the grandchildren of Princess Margaret, Lady Amelia is what you might call a ‘satellite royal’ – which is to say she is impossibly well-connected, an occasional guest on the Buckingham Palace Balcony and yet free to do mostly as she chooses.

Turning 28 today, the socialite has modelled for Dolce & Gabbana, is currently signed to the Storm fashion agency and still has time to discuss her environmental passions with 104k followers on Instagram.

 At one point she modelled underwear made from seaweed and woodpulp.

Amelia shared a picture of herself in a community allotment on June 1 to celebrate the Great Big Green Week

The royal looking radiant in green at a 2022 Noblesse Oblige fashion show 

Lady Amelia on the balcony of Buckingham Palace for Trooping the Colour in  2017

The Windsor family tree showing Lady Amelia’s descent from Prince Edward, Duke of Kent – a cousin to the late Queen

Lady Amelia is the granddaughter of Prince Edward, Duke of Kent, making her a third cousin of the Prince of Wales and 43rd-in-line to the throne. 

Lady Amelia  was educated at exclusive St Mary’s, Ascot, where boarders pay more than £45,000 a year, and seems to boast brains as well as looks  (Tatler once described her as ‘the most beautiful royal’).

She took a year out of education to travel in India and Thailand before studying Italian at the University of Edinburgh.

Since graduating Amelia has pursued a mixed career of modelling, fashion design and writing for publications includingTatler. She has appeared on the magazine’s cover.

On the books of Storm management,  agency which once represented Kate Moss, Lady Amelia has modelled for brands including Dolce & Gabbana. 

Updating us on her latest enterprises, the agency says: ‘Most recently, Amelia collaborated with luxury knitwear brand Brora where she drew inspiration from her love of the sea and donated a portion of all sales to the Blue Marine Foundation. 

‘Amelia is hugely committed to supporting sustainable fashion and her Instagram features many of the sustainable brands she is passionate about. ‘

In 2021, she attracted more attention than ever by posing in polaroid-style snaps wearing environmentally sustainable baby pink bramade from seaweed and woodpulp for Alexander Clementine.

Lady Amelia is a big fan of social media and regularly shares glimpses of her unquestionably glamorous life with her followers.

Lady Amelia Windsor headed to the Green Carpet Fashion Awards ‘Sharing The Table’ dinner at the Treehouse Hotel in London

Lady Amelia Windsor attends the launch of the Pretty Ballerinas x Amelia Windsor sustainable footwear collection on March 22

In 2001, Lady Amelia modelled an eco-friendly triangle bra made of woodpulp and seaweed for Alexander Clementine

She regularly posts her style tips Instagram page, along with news of her collaborations with the likes of fine jewellery specialist Alice van Cal.

Talking about her enthusiasm for social media – and particularly Instagram (controlled by Meta), she says: ‘It allows anyone to be creative and imaginative.

‘I also love that we can share all the beautiful and meaningful things we see and hear in the world. I find it so inspiring and uplifting.’

One of her more recent ventures was last month’s Great Big Green Week.

Lady Amelia shared  a snap of herself getting stuck in to a community garden saying: ‘There is nothing better than getting your hands in the soil whilst having having a lovely chat with new friends.

The Earl Of St Andrews with his Wife, Sylvana, and their children Edward, Lord Downpatrick , Lady Amelia Windsor, and Lady Marina Windsor on the balcony of Buckingham Palace for Trooping the Colour

Lady Amelia Windsor pictured at the Chelsea Flower Show earlier in the summer in May

Lady Amelia Windsor attending the Royal Academy of Arts Summer Exhibition 2022 preview party on June 15

Lady Amelia Windsor revealed her love of secondhand clothing saying it’s all she wore in university in an interview for Hello Fashion in 2023

If she talks the green talk, she also walks the walk  –  using a local eco-friendly dry cleaner to keep her clothes in top shape. She also tries to mend her own clothes..

Speaking to The Telegraph, Lady Amelia insisted that she’s not the type to wear an outfit once and discard it.

 ‘The clothes that I wear on Instagram are mostly for events, which have been borrowed from different brands,’ she explained.

Instead, the royal revealed she tries to live as eco-consciously as possible, and often shops for vintage in Portobello Market near her Notting Hill home.

As an advocate for sustainable fashion and renewing old pieces, Amelia has also sold her old clothes on the fashion marketplace app Depop to raise money for an animal charity back in 2021.

Taking to Instagram, the royal explained she put a selection of preloved clothes up for sale after a wardrobe clear out and how any money she made from the sale will go towards the animal protection charity Cross River Gorilla Project.

Ladies Marina and Amelia Windsor (centre) with the Duke of Kent, their grandfather, arriving at Buckingham Palace for the late Queen’s Christmas lunch in 2019

Taking to Instagram, the royal explained she put a selection of preloved clothes up for sale after a wardrobe clear out

Amelia listed some of her old items to Depop and explained how all of the proceeds would go to charity 

 

Lady Amelia Windsor admitted guilt for using a plastic cup at the Souldrop festival in Bedfordshire

All of the 13 items she uploaded to the site have now sold.

Amelia also announced her new role as contributing editor for Talia Collective, an online sustainability journal, since October 2020

Online, the digital magazine is described as providing ‘product information and sustainability criteria to help you find the items that match your own values.’

‘We aim to inspire our shoppers and readers to take more steps towards conscious living.’

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