Strongbow has launched an exciting new product.

The alcohol brand has unveiled a “rosé” cider that has a fruity taste.

Its 4% ABV tipple gets its flavour and colour from red-fleshed apples.

Asda and Morrisons are stocking the beverage, which retails at £1.50 for 500ml.

Customers also have the opportunity to buy multipacks filled with 440ml cans.

You can get four for £5.25 or 10 for £12.

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Since the product launched, cider fans have been raving about it on Twitter.

One commenter remarked: “Got some Strongbow rosé cider to try and can say it will definitely be my summer drink.”

Another said: “Rosé cider is my favourite drink right now.”

And a third added: “Not gonna lie, rosé cider is pretty tasty.”

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Last year, Strongbow cider made big changes to its recipe.

The drinks brand removed artificial sweeteners, colours and flavours from its formula.

But despite these tweaks, its owner Heineken insisted the tipple will taste exactly the same.

The re-vamp has apparently occurred to meet the demands of consumers, who are “being more mindful about ingredients”.

Heineken has made its cider recipes more natural and free from artificial ingredients.

Cindy Tervoort of Heineken said: “With the apple cider category hugely important to the off-trade, we’ve been on a mission to make our Strongbow offering even better and future-proof it for generations to come.

“Research tells us that consumer attitudes are changing; they are thinking more about what they consume and where it’s from – which includes being more mindful about ingredients too.”

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