Primark has fast become a favourite retailer for shoppers thanks to its wallet-friendly prices and fashion-forward designs.
Now, the store has announced an exciting partnership that allows those visiting its stores the chance to purchase big brand clothing and a piece of a favourite design from the past.
The retailer has partnered with the Vintage Wholesale Company to launch a clothing concession selling brands like Nike, Dr Martens and Levi that will be rolled out through stores in future weeks.
The concessions will operate under the brand name "Worn Well" by the Vintage Wholesale Company and will stock pre-loved Primark and branded clothing from the 70s, 80s and 90s, including denim jumpsuits and shirts, spaghetti tops, printed sweaters, puffer jackets and pattern shirts.
The range is available to buy now in Primark's Birmingham store and will launch in Manchester in the coming weeks.
A spokesman for Primark said it is the first time customers will be able to shop branded and non-branded vintage under one roof.
Jermaine Lapwood, head of innovation and future trends at Primark said: “We want to see clothes loved for longer and kept in circulation – we’ve got big plans within our own business to give clothes a longer life, and we’re thrilled to be supporting an independent business who is working to do this.”
He added that the collaboration was a chance to benefit from the increase in popularity of vintage clothing.
The news comes as Primark pledged to shake-up its clothing this winter as the cost of living crisis continues.
The discount shopping chain confirmed that it will be making a change to its lowest-priced t-shirts this autumn under the retailer’s Primark Cares label.
This means the t-shirts will be made with more sustainable or recycled materials. All the cotton in its menswear and kidswear lowest price t-shirts will also come from Primark’s Sustainable Cotton Programme, the Liverpool Echo reports.
The change comes as new research commissioned by Primark shows the ongoing cost of living crisis is forcing people to make difficult trade-offs between affordability and sustainability.
The research shows that 38 per cent of shoppers in the North West worry cost of living will stop them from shopping sustainably.
Primark’s Sustainable Cotton Programme uses a range of manmade and natural fibres, with cotton as the main natural fibre used to make its products. Primark has committed to making all its clothing using recycled fibres or more sustainably sourced materials by 2030.
The new changes will impact Primark’s lowest-priced t-shirts, menswear and kidswear lowest priced t-shirts. The clothing will come from Primark’s Sustainable Cotton Programme, the largest of its kind of any single fashion retailer.
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