LOVE Island stars’ undies may be helping to save the planet.

Consumer champs Which? want Brits to dump cheap pants and bras for dearer brands as they are better for the environment.


They include former Love Island star Lucie Donlan’s sustainable Ann Summers lingerie.

Which? said: “If you’re able to, invest in high-quality underwear that is comfortable and well-made, instead of opting for a ten-pack of cheap briefs.”

The organisation reported: “Some luxury brands design and make their own underwear, but most retailers rely on imports made quickly and cheaply in overseas factories.

“The same problems that arise from fast fashion also apply to our undies.

“Unsustainable fossil-fuel-based fabrics, polluting chemical dyes, excessive water use and ever-increasing carbon emissions all plague the industry, together with human rights issues such as forced labour and unsafe working conditions.”

But Which? added: “Don’t worry – we’re certainly not going to suggest you go commando.

“Buy less and buy better.

“No matter what you’re buying, a sustainable choice is usually to buy less of it at a better quality.”

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