After signing a contract with Netflix in 2018, Barack and Michelle Obama have officially inked another entertainment deal with Spotify — and it looks like I might have a new favorite podcast. The partnership is with the Obamas’ production company, Higher Ground, and falls in line with its upcoming podcast division launch. The Obamas will lend their voices to select shows and “highlight underrepresented and indispensable narratives,” according to a statement by Dawn Ostroff, Spotify’s chief content officer.
“We’ve always believed in the value of entertaining, thought-provoking conversation,” the former US president said. “It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”
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