The chain announced on Wednesday that it will be giving away up to $1 million worth of free burritos — which is about 130,000 burritos — during the NBA Finals games by hiding a different keyword in their TV commercials during each game.
Fans who catch the keyword can text it to 888-222 in order to get their free burrito, according to the announcement.
TACO BELL USES THE NBA FINALS TO OFFER FREE TACOS
Chipotle has agreed to give away a different number of burritos per game. For each of the first two games, on Tuesday and Thursday, Chipotle promised to give away 10,000 burritos.
The chain will be giving away 20,000 free burritos for the third game on Sunday and 30,000 free burritos for game four on July 14.
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