DISCOUNTER B&M is selling a freezeable towel to help keep pets cool during the heatwave.

The Chilli Paws towel is the perfect way to keep your four-legged friend comfortable in the scorching temperatures and is selling for a bargain price of £2.49.

B&M says the PVC material offers instant cooling action and will keep your pet up to 20C cooler than a regular towel.

At a size of 66 x 43cm, it is ideal for both cats and dogs and even smaller animals like rabbits.

It also comes in a variety of colours including blue, lilac and yellow.

To use the towel on your furry companion, soak the product in cold water and wring out any excess before placing it on the pet.

It can also be frozen to offer extra protection — just in time as temperatures are set to rise to 38C in parts of the country tomorrow.

The cooling towel is not available to buy online, meaning shoppers will need to pop into their nearest B&M to pick one up.

Amazon are selling the same towel online for £12.99 but if you don’t have Prime membership, you will need to spend another £7.01 to qualify for free delivery.

The online retailer is also selling a self-cooling pet mat with activated gel technology for £9.99.

KEEPING PETS COOL AND SAFE IN A HEATWAVE

RISING temperatures can be dangerous for our animal friends.

Here are some tips to keep your pet cool as Britain swelters during the heatwave this week.

• Keep them hydrated by always making sure your pet has easy access to clean, cold water. This applies especially if you are out and about and there are a wide range of portable bowls available.
• It is a good idea to try and avoid going out with your furry friend in particularly hot parts of the day. Heat exhaustion can occur in animals when their body temperature gets above 39C.
• Keep exercise down to a minimum in very warm spells. Over-exercising can make dogs and cats uncomfortable and add to how hot they already are.
• It is important to check the temperature of the pavement before taking your dog out. Owners should touch the tarmac with their hands to make sure their pet will not burn their paws.
• Ice cubes are a great way to help cool dogs down. You can also get creative by freezing their favourite treats or fruit and vegetables.
• Cars can reach scorching temperatures when it is hot out, so keep journeys with pets as short as possible. According to Dogs Trust, the inside of a car can rise by 11C in just 10 minutes on a 22C day.

If you’re looking for other ways keep your dog happy in the heatwave, B&M is selling a pet cooling vest for just £3.99.

The discounter is also offering animal lovers the chance to buy a water fountain for dogs that they can use themselves for £6.99.

Or if you’re after more pet accessories, Argos is selling a cooling coat for £13.

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