Last May, Goldberg got into the fashion business, launching DUBGEE, a new size-inclusive clothing brand named after her initials.
The idea first came to her mind during a trip to Greece, when she was unable to find comfortable clothing that fit her figure. From there, she consulted with the team that helps create her seasonal Ugly Christmas Sweaters for Zappos to build DUBGEE.
For sale at Neiman Marcus, Amazon, Ashley Stewart and Le Tote, the line includes oversize graphic sweatshirts, cropped pants, patterned dresses, roomy button ups and tees, all ranging from $89 to $390.
Incorporating an extended size range, Goldberg told PEOPLE, was key when developing the collection.
"My weight fluctuates. And if it goes however it goes, I want to feel good about everything I put on," Goldberg shared. "There are so many people that think they can’t be fashionable, but not with DUBGEE. You can be whatever you want."
She added that comfort was the driving force in her style choices.
"The last thing you should ever worry about is what’s in your closet," she added. "My attitude is to make comfortable stuff that becomes a staple in your closet and you can style it however you want to."
In fact, Goldberg said that DUBGEE is just as much for her as it is for shoppers.
"You’re going to see me in my clothes," she gushed. "Because if I’m not wearing them, then you’re not going to believe what I tell you about them. You’re going to want to wear these clothes because they’re comfortable and that they’re made for your shape, regardless of what your shape is."
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