Having dark under eyes that no amount of sleep can cure means I’m fussy about concealer and have tried them all.
Last year, beauty TikTok lost its mind over KVD Beauty’s Good Apple Foundation Balm – a creamy pot formula that gave medium to full coverage and in a fairly matte finish.
Despite the hype, we didn’t find it to be the best for dry skin, with it guilty of clinging to dry patches and looking cakey.
Nonetheless, full beat glam fans adored it, so it would often sell out. It masks spots and pigmentation well, making it great for some skin concerns.
Now, the brand has launched KVD Beauty Good Apple Lightweight Full Coverage Concealer, so given the hype, so we put it to the test.
The claims are bold: lightweight and full coverage. Usually full cover products are thicker and heavy.
Here’s how the concealer lives up to its popular sister product.
Testing out the @KVD BEAUTY Good Apple Concealer after the foundation went viral last year – does it compare?? #goodappleconcealer #kvdgoodapple
For a start, you’ll see the shade match wasn’t quite right for me – it was too yellow and slightly too deep.
I couldn’t wear it sans any other base makeup for this reason. As it’s so pigmented, you need to get the match spot on if you want to wear it without foundation.
But with foundation, the shade was a success.
The range overall has a good number of shades, going from light to deep with a mix of undertones.
The claims of it being lightweight and full cover are nearly true: it is fluid, lightweight but gives high coverage that’s not quite full.
My dark circles were certainly lightened but not completely covered – though once I had foundation on too, they were fairly well disguised.
For such a pigmented product however, it is impressive how easy it is to blend in and build up without it looking heavy.
High coverage products can often struggle here.
After hours of wear, I didn’t find it settled into fine lines much either, making it a good workhorse style product.
Unlike the foundation, this feels suitable for dry skin as well as combination and oily, so it’s going to work for more people.
The other thing to note is the finish, which is mostly matte.
Had there been a slight light-reflective quality, dark patches would have been brightened even further.
The lack of this does however make it ideal for spot concealing – which was one of the main sells of the matching foundation.
This might be the lesser famed product of the two in the Good Apple range, but I’d argue it’s the more sophisticated and well-rounded formulation.
Would I continue to use it? Yes, especially in the summer when tanned.
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