Princess Beatrice, 34, looked incredible wearing the “Sonia Bud Dress” from Beulah London today at Royal Ascot.

The dress costs £495 and it is a new purchase for the Princess of York today.

The description for Beatrice’s dress says: “A predicted bestseller for this season – the NEW Sonia Bud in ivory and pink is a new twist on a beloved Beulah shape.

“Fitted through the bodice and hips, with a beautifully draped skirt, this printed midi-length high neck dress is produced in a silk crepe de chine fabric for a lightweight feel.

“We adore the floral print of this dress, making it a perfect choice for Weddings and special events.”

Beatrice paired her dress with a £480 silk bow headband from Juliette Botterill.

Its description reads: “Elegant silk headband. Silk base, adorned with a silk bow.

“This style is worn on a slim headband in your choice of hair colour.”

For footwear, it was evident that Beatrice was wearing her trusty Chanel beige heels with a black pointed toe.

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Beatrice tied her long strawberry blonde hair back into a ponytail behind her pink silk bow.

The Princess wore no visible jewellery for the day, except her diamond engagement ring from Edoardo Mapelli Mozzi.

She could also be seen carrying a cream handbag with circular brown handles.

Royal fans took to social media to discuss Princess Beatrice’s style at Royal Ascot Day One.

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Twitter user @campcambridge wrote: “Not crazy about the base colour of this dress on her, but overall – love it!”

Royal fan @Mayflower8111 tweeted: “Very smart. Looking lovely.”

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