The CW network has tapped Roku exec Ashley Hovey as the broadcaster’s first-ever chief digital officer.

Per the the Nexstar-owned CW, in this new role, Hovey will be responsible for overseeing the business strategy and day-to-day operations of the network’s digital operations and OTT streaming platforms, including the CW App. An AVOD platform, the CW App has over 92 million downloads to date and serves as home of new episodes and seasons of the CW’s primetime programs, live streaming of its sports content and on-demand library.

Hovey, who most recently served as senior director of the ad-supported business for The Roku Channel (TRC), including both on-demand and FAST channel content, will begin her duties at the CW April 17. She will report to Dennis Miller, president of the CW.

“We are thrilled to have an all-star digital business strategist like Ashley Hovey join our senior leadership team,” Miller said. “Ashley is a trailblazer who knows what it takes to build a successful entertainment brand from the ground up and we look forward to having her play a vital role in helping us expand and monetize The CW Network’s digital footprint.”

“I’m excited to join the Network at a crucial time when anything and everything is possible in TV and streaming,” Hovey added. “The CW has an amazing audience and history, and I look forward to bringing my experience of building one of the largest Ad Supported streaming businesses to the Network. Together with the great team Dennis has put in place, I cannot wait to grow the Network to new heights.”

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