Fox Corp. surprised the industry on Monday by hosting an upfront programming presentation that was entirely pre-recorded.
About 800 attendees gathered at the Skylight venue in Lower Manhattan for the presentation that unfolded in immersive fashion across giant screens.
Attendees sat nightclub-style in the round at small tables. As the presentation began to unspool, it became clear that the presentation from Fox Sports, Fox News and Fox Entertainment was all pre-recorded. Fox Corp. senior executives, including CEO Lachlan Murdoch (in sneakers), sat in a long line against the far edge of the room full of media buyers and journalists.
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