THE John Lewis Black Friday sale event offers huge savings across all departments for UK shoppers, and remains a popular destination for bargain-hunters looking for price cuts ahead of the festive season.

But with so much choice it can sometimes be hard to find the very best deals on offer, which is why we have outlined everything you need to know – from when deals begin to which categories are ones to watch – below.

*We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember, to shop around on Black Friday to make sure you're getting the best price.

  • Shop the John Lewis sale deals here

Best pre-Black Friday John Lewis deals

If you can't wait until next month, John Lewis are already offering some incredible savings across home, fashion, beauty and tech in its mid-season autumn sale. Shoppers can bag up to 60% off selected items, here are a few of our top picks worth checking out before they go out of stock.

  1. Dune Deadora Fleece Grab Bag – £49 (save £20) – buy here
  2. Men's Ted Baker Bars Cotton Blend Bomber Jacket – £85 (save £94) – buy here
  3. Liz Earle The Liz Earle Beauty Classic Skincare Gift Set – £22.80 (save £5.70) – buy here
  4. Jabra Elite 85t True Wireless Bluetooth In-Ear Headphones – £169 (save £50) – buy here
  5. Microsoft Surface Laptop Go, Intel Core i5 Processor, 8GB RAM, 256GB SSD, 12.45" PixelSense Display, Platinum – £764.69 (save £134.31) – buy here
  6. Ninja AF160UK Max Air Fryer – £129.99 (save £20) – buy here
  7. Sweaty Betty Essentials Sweatshirt, Lily White – £42 (save 18) – buy hereShark IZ201UK Anti Hair Wrap Cordless Vacuum Cleaner – £249.99 (save £99) – buy here

John Lewis Christmas Advert 2021

Whilst your waiting for Black Friday, you can also shop this year's iconic Christmas Advert. 

This year the advert tells the story of alien, Skye and Nathan. 

When Skye crash lands to Earth, Nathan shows her the meaning of Christmas, and when she sadly leaves, he gives her his Christmas jumper. 

The whole advert is shoppable, and you can pick up decorations, trees, and homeware featured here. 

And of course, you can shop the Christmas jumpers here. 

Available in womens, mens and kids, they are priced from £14 to £29. 

  • John Lewis Christmas Advert Jumpers – buy here

When is Black Friday 2021?

Black Friday is on November 26 this year. It falls the day after Thanksgiving in the US and traditionally begins at midnight between Thursday and Friday. You can check out our full guide to Black Friday 2021, including which retailers are taking part and what deals to expect.

Does John Lewis do Black Friday?

John Lewis does take part in Black Friday, slashing prices across large amounts of its stock. In previous years we've spotted deals on pretty much every category featured online at John Lewis, so it is worth bookmarking key items you have your eye on ahead of November.

Is John Lewis taking part in Black Friday this year?

We don't have official confirmation that John Lewis will be taking part in Black Friday 2021. However, given that the retailer has taken part for the last few years, we reckon they're a safe bet to take part once again in 2021. All deals will be available to view on the official John Lewis Black Friday hub online as soon as they launch.

What to expect from the John Lewis Black Friday 2021 sale?

As in previous sales, we'd imagine that there will be a huge number of discounts to be found on the John Lewis website and in stores when Black Friday rolls around on November 26. Popular categories across the site include:

  • Women's Fashion
  • Tech
  • Electrical Appliances
  • Home and Garden
  • Beauty
  • Baby and Child

It's worth doing some research ahead of the sale to check current prices and stock levels of coveted items.

What time does Black Friday start at John Lewis?

Traditionally Black Friday begins at midnight on Thanksgiving in America, and there probably will be a few retailers that launch some midnight deals online in 2021. However, in recent years, a lot of the big high-street stores have started their Black Friday sales a few weeks before the big day. If you want to be first in line, keep your eye on the John Lewis website a few weeks ahead of November 26.

How long is John Lewis Black Friday sale on for?

Black Friday sales tend to last until Cyber Monday. However, some shops keep their deals running throughout December as people shop around for Christmas presents. John Lewis has not yet revealed whether it will offer deals beyond Black Friday or what sorts of things will be discounted. Watch this space for all the latest updates and announcements as the shopping event draws closer.

When does the John Lewis Black Friday sale end?

John Lewis have in previous years rolled out Black Friday deals early and continued to offer its customers price cuts on items right through to Cyber Monday, which falls on November 29 this year. Deals normally are available online and end at midnight on Cyber Monday.

When is Cyber Monday and is John Lewis taking part?

Cyber Monday is the online-focused event that follows the week after Black Friday. Pretty much every retailer that takes part in Black Friday keeps its offers running over the weekend and onto Cyber Monday. So if John Lewis takes part in Black Friday, we'd be surprised if the offers weren't still available three days later on November 29.

More Amazing Black Friday Deals

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What was in John Lewis' Black Friday sale in 2020?

  1. Sonos Beam Compact Smart Sound Bar with Voice Control, £299, save £100 – buy here
  2. Theragun Elite 4th Generation Percussive Therapy Massager, £300, save £75 – buy here
  3. Ultimate Ears WONDERBOOM 2, £69.99, save £20 – buy here
  4. 100 free capsules with Nespresso coffee machines – buy here
  5. Save 20% on Ralph Lauren clothing – buy here
  6. Google Nest Mini, £19, save £30 – buy here
  7. John Lewis cordless stick vacuum, £129, saving £20 – buy here
  8. 2020 Apple iPad Pro 11", £738, save £30 – buy here
  9. 4K Amazon Fire TV Stick, £29.95, save £20 – buy here
  10. Buy BaByliss 2561U 3Q Hair Straightener, £40, save £50 – buy here
  11. Clinique gift set, £32, save £32 – buy here
  12. Philips Lumea Prestige IPL Hair Removal Device, £325, save £74.99 – buy here
  13. Clarins Double Serum 30ml, £49.40, save £8.70 – buy here
  14. Save up to £130 on Tumble Dryers  – buy here
  15. 20 per cent off Neom Organics candles – shop here
  16. 20 per cent off Le Creuset – buy here
  17. 30 per cent off selected Joseph and Joseph – buy here

More Black Friday Furniture Deals

  • Made.com Black Friday deals
  • Best Black Friday sofa deals
  • Wayfair Black Friday deals
  • Habitat Black Friday deals
  • ScS Black Friday deals

How much does delivery cost at John Lewis?

At John Lewis you pay £3.50 for delivery on orders under £50, while purchases over £50 are delivered for free, though there are exceptions for large items being delivered to non-UK mainland locations. Smaller items are usually delivered within five working days. Check out all of John Lewis' delivery options on small or large items here. Alternatively, you can click and collect for free on orders over £30, or arrange a Collect+ delivery to a location near you for £3.50.

Where can I buy John Lewis vouchers?

There's a variety of options to buy John Lewis gift cards, including buying them in-store and online. Check out where you can buy gift cards on John Lewis' website here.

Does John Lewis offer any other discounts?

John Lewis occasionally offers student discounts but currently there are no discounts for NHS or military workers. However, if you sign up for a My John Lewis membership card, you can get access to exclusive offers, vouchers and events throughout the year.

How long is John Lewis' price match?

John Lewis offers shoppers a price match pledge with its 'Never Knowingly Undersold' policy, which states that if you find a product at a lower price elsewhere, you can make a price match request in store or online. Luckily for shoppers the 'Never Knowingly Undersold' policy is upheld during the Black Friday and Cyber Monday period, so if you spot a coveted item in stock that is cheaper elsewhere you'll be able to take full advantage. For everything you need to know about price match, click here.

Enjoyed our guide on what Black Friday deals to expect from John Lewis? Check out our guide to the Currys PC World Black Friday sale too.

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