Lidl GB tease low prices in brand new advert
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Svetofor is a Russian discount supermarket that has 3,200 stores worldwide. The company expanded to Europe in 2018, operating under the name Mere. This year will be the first time for it to open a supermarket in the UK.
Mere is a budget supermarket chain claiming to be 30 percent cheaper than the UK’s most affordable food retailers, namely Lidl and Aldi.
Aldi has just been titled the UK’s cheapest supermarket by consumer advice group Which?, but Mere may take the crown later this year.
The company is opening its first British store at a former Nisa branch in Preston, Lancashire.
There are plans for four other stores, located in Wales and Yorkshire.
The shops will open in Mold in North Wales, Caldicot in southern Wales, and Castleford in West Yorkshire.
However, Mere has said that it hopes to expand its chain in Britain in the future and it is currently looking for additional suitable destinations.
Southern Scotland, Devon, Cardiff, Banbury, Selby, Bradford, Grantham, Sheffield, Southampton, Stockport, Kettering, and Neath are all possible future locations.
Pavels Antonovs, Head of Buying at Mere UK, commented on the new store openings.
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He told The Grocer: “We are the gap in the market. We don’t have any competitors.
“Our model is no service and no marketing.”
Mr Antonovs added: “Some will understand us, some won’t. There are already around 30 business that will 70 percent fill our shops.
“I have just now met with a manufacturer with a turnover of £150million and we signed for eight SKUs.
“On March 13, we opened a store in Latvia and the queue outside was 570 people.
“In Germany, when we opened our first store, it had been bought out [of stock] in two days.”
It is not yet clear when the first Mere stores will open in the UK, but the supermarket’s website stated: “At the moment, despite coronavirus, we are actively involved with landlords, their representatives and agents with the aim to open our Mere retail stores asap.”
The site described the retail chain, saying: “We are a fast-growing, ambitious team that is currently working intensively on the future of the company.
“Our profile is the retail chain in the food sector that offers its customers good goods for little money.
“We work according to the motto ‘only lowest prices every day’.”
It added that its goals are “satisfying customers through our best price-performance ratios” and offering “fair, sustainable and long-term cooperation with producers, suppliers and service providers”.
Mere said that it will sell around 1,200 products in every UK store but will only have eight members of staff.
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