CELEBRATION fans are rushing to buy boxes of their favourite sweets – to be in with a chance of winning £25,000 in time for Christmas.
The much-loved chocolates now contain blue tickets, much like in Roald Dahl children's book Willy Wonka.
And one lucky chocolate-lover could bag themselves a solid-gold bar of chocolate worth £25,000.
Like Willy Wonka's chocolate factory, the gold bar is set to be won through special tickets hidden inside Christmas favourites.
The nine-carat gold Bounty bar weighs one 1kg and was made by an expert jeweller in London.
The lucky winner will have the option of holding onto their treasure or trading it in for £25,000.
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If the winner holds onto the bar and the price of gold increases, then they could even increase their winnings.
There are also other cash prizes of £10,000 hidden in the qualifying Celebrations tubs, which can only be found at Tesco.
A box of Celebrations is currently the cheapest to buy at Tesco with the loyalty card for £4, next is Asda which is selling the chocs for £4.50.
Bounty, not a widely liked chocolate, has had a tough time of it recently.
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Its maker ended the dark chocolate Bounty, infuriating fans.
Mars-Wrigley also removed the chocolate from boxes of Celebrations in the run-up to Christmas last year.
They were eventually brought back with Bounty-only boxes.
In 2020, shoppers were fuming after finding Bounty bars were behind the doors of the Celebrations advent calendar for the first and second day.
Then, in 2021, Mars Wrigley offered to swap unwanted Bounty chocolates for a more-loved Malteser after Christmas.
A survey also revealed 52 per cent of Brits said the Bounty was their last pick in the Celebrations tub and 32 per cent even said they threw them away.
Kerry Cavanaugh, of Mars Wrigley’s UK, said: “Every year, we love seeing the debate rage over our beloved Celebrations tubs.
"This year, our much-loved Bounty bar has gone gold.
"The bar is worth £25,000, which surely is enough to make even the most dedicated Bounty-haters reconsider their stance.
"We’re excited to hear the public's verdict – would you treasure, or would you trade? Bring Home The Bounty.”
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