Paddy McGuinness has celebrated his birthday in a typically British fashion — by scoffing a Colin the Caterpillar cake.

Marks and Spencer sent the TV presenter, 46, one of the famous treats as a gift for his big day yesterday.

But he couldn't resist making a rude joke about the cake when he took to Instagram to thank them for the prezzie.

He shared a picture of himself holding Colin front of his crotch, forcing his Instagram followers to do a double take of the image.

Paddy captioned the snap: "Slightly inappropriate caterpillar placement. Thank you @marksandspencer for my little Colin! #stillenjoyingmybirthday #thursday."

His cheeky post left his Instagram followers in stitches.

One commented: "Happy birthday big man. Love the cake and the placement."

"Next time hold it up to the chest," another posted.

A third joked: "What a big caterpillar it is lol."

Paddy celebrated his big day with a night in a hotel where he swigged champagne.

His wife Christine McGuinness took to Instagram yesterday to wish him a happy birthday.

She shared a loved up looking photo of the two of them along with a sweet caption.

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