Thursday night audiences made a date with Disney’s Thor: Love and Thunder which took in $29M from showtimes which began at 3PM, which is easily the second best preview figure in 2022 behind Doctor Strange in the Multiverse of Madness‘ $36M. And for those studios trying to puff up their preview numbers with Tuesday or Wednesday night showtimes, Thor: Love and Thunder‘s cash are pure Thursday night ticket sales. Take note.
Thor: Love and Thunder‘s previews are also the fifth biggest for an MCU title behind Avengers: Endgame ($60M), Spider-Man: No Way Home ($50M), Avengers: Infinity War ($39M) and Doctor Strange 2.
Projections earlier this week had the Taika Waititi directed fourthquel doing between $140M-$160M. Critics, despite being over the moon with Waititi’s reboot of the Marvel superhero with 2017’s Thor: Ragnarok (also the highest opening and grossing installment in the franchise at $122.7M and $315M final U.S./Canada), have soured on this installment at 68% fresh. That said, word is fans will still love Love and Thunder and show up. The Rotten Tomatoes audience score stands at 85% to Ragnarok‘s 87%. Given how the MCU devotees show up on Thursday night, when it comes to a Marvel title, you always have to wait it out to see how frontloaded it is, or whether it’s lassoing another ticket sales stratosphere.
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Oh, and the fourthquel’s gross last night is also double what Ragnarok raked in from its previews which were $14.5M. Previews repped 31% of that’s movie’s $46.4M opening day.
Meanwhile, Illumination Entertainment/Universal’s Minions: The Rise of Gru had a fantastic week following its July 4th record 4-day opening of $123M. Each weekday has seen double digit million dollar grosses with Thursday taking in $10.3M, -24% from Wednesday for a first week’s gross of $164.5M. That’s only 1.1% behind 2015’s Minions.
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