The CW is taking on some pageantry: it is becoming the exclusive home of Miss USA.

The 72nd annual Miss USA competition will air live on Sept. 29 at 8 p.m. ET. In addition, Miss Teen USA will be available to stream on the CW app and on Friday.

This is the first time the pageant has aired on a broadcast TV network in nearly a decade.

“I am incredibly excited about the collaboration with The CW for the broadcast of the Miss USA and Miss Teen USA pageants. We are eagerly anticipating the opportunity to present viewers with a modern and progressive approach to a 70-year-old tradition, and we’re looking forward to the moment when this year’s deserving champions are crowned,” expressed Laylah Rose, President/CEO of the Miss USA & Teen USA Organization.

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“The Miss USA Pageant and Miss Teen USA pageants are time honored traditions,” said the CW’s Heather Olander, head of unscripted programming. “We are thrilled to be collaborating with Laylah Rose and Renato Basile for what is sure to be a night of exciting entertainment.”

“I am excited to be working side by side with the Miss USA/ Miss Teen franchise and its new owner Laylah Rose. Bringing together our unique A-list teams is going to make for an exhilarating production,” said Executive Producer Renato Basile.

Both pageants will take place at the Grand Sierra Resort in Reno, Nevada. Miss USA 2022 Morgan Romano of North Carolina and Miss Teen USA 2022 Faron Medhi of Nebraska will be in attendance to pass the crown down to their successors.

The new Miss USA titleholder will go on to represent the United States at the Miss Universe 2023 competition at the end of this year. The hosts and judges will be announced at a later date.

The 72nd Miss USA Pageant is executive produced by Renato Basile of RB Entertainment Inc. Laylah Rose serves as President and CEO of Miss USA/Miss Teen USA and Megan Micale is Chief Operating Officer.

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