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Ratings: March Madness Boosts Rerun-Heavy CBS to Top Sunday Primetime

“American Idol” stays steady with “Hollywood Week”

With the exception of “60 Minutes,” CBS aired all reruns Sunday night, but the broadcast network still managed to top primetime thanks to a very strong afternoon lead-in: the opening weekend of March Madness.

CBS was first in ratings with a 0.7 rating/5 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 5 million, according to preliminary numbers. At 7 p.m., that 2021 NCAA Men’s Basketball Tournament-boosted “60 Minutes” scored a 1.4/11 and 8.8 million viewers. The rest of the night was filled with drama reruns.

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ABC was second in ratings with a 0.6/4 and in viewers with 4.7 million. At 7, “America’s Funniest Home Videos” had a 0.6/4 and 5 million viewers. “American Idol’s” “Hollywood Week” episode from 8-10 received a 0.8/5 and 5.5 million viewers. At 10, the season finale of “Who Wants to Be a Millionaire” took a 0.4/3 and 2.9 million viewers.

NBC and Fox tied for third in ratings, each with a 0.3/2. NBC was third in viewers with 1.7 million, Fox was fifth with 1.1 million.

For NBC, following an encore airing of “The Voice,” “Ellen’s Game of Games” at 9 got a 0.3/2 and 1.6 million viewers. At 10, “Good Girls” ended the network’s primetime block with a 0.3/2 and 1.5 million viewers.

For Fox, “Cherries Wild” at 7 settled for a 0.2/2 and 1.4 million viewers. At 7:30, “Bless the Harts” managed a 0.2/2 and 844,000 viewers. At 8, “The Simpsons” posted a 0.4/2 and 1.2 million viewers. “The Great North” at 8:30 picked up a 0.3/2 and 949,000 viewers. At 9, “Bob’s Burgers” turned out a 0.4/2 and 1 million viewers. A repeat followed.

Univision and Telemundo tied for fifth in ratings, each with a 0.2/2. Univision was fourth in viewers with 1.2 million, Telemundo was sixth with 852,000.

The CW was seventh in ratings with a 0.1/1 and in viewers with 483,000.

More to come…

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