KOURTNEY Kardashian has teamed up with her business rival Gwyneth Paltrow for a new project.
The reality star sent fans wild when she announced that her lifestyle brand, Poosh, is joining forces with the Hollywood actress' own wellness company, Goop.
Kourtney, 43, shared a photo of herself smiling next to Gwyneth, 49, on Poosh's Instagram account.
The mother-of-three captioned it: "The collab we’ve all been waiting for. Be prepared to meet your match."
She then shared a video of them waving at the camera before bursting out laughing.
The Hulu star told fans they can expect the new project at 9pm on Wednesday.
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Their followers went into meltdown over the collaboration, with one writing, "AHHHH SO EXCITED!" while another added: "Two powerful women working together, we love to see it."
Their new joint venture comes just days after Gwyneth shut down claims of a rivalry between herself and Kourtney.
During an Instagram Q&A, a fan asked the Iron Man star: “Are you upset that Poosh copied you?”
Gwyneth replied: "This idea that women need to be in the competition is legacy patriarchy bulls***.
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"There is room for EVERY woman to fulfill her dreams. I used to fall prey to this kind of thinking years ago, so I understand where it comes from.
"Now I get so happy when I see new wellness businesses there is a place for all of us plus @kourtneykardash is a really good person."
Gwyneth also shared her appreciation for Kourtney and her husband Travis Barker, adding: "and also #KRAVISFOREVER.”
LOVE FOR KRAVIS
Kourtney and Travis recently married in an opulent third wedding in Portofino, Italy.
They also had a fake wedding in Las Vegas, before legally marrying in a courthouse in Santa Barbara.
Kourtney founded Poosh in 2019 “because I felt that there was something missing in the healthy lifestyle space,” she stated on its website.
Gwyneth, meanwhile, launched Goop in 2008 and has since gone viral with her controversial products.
WHAT THE SMELL
The Shallow Hal star launched a candle she called "This Smells Like My Vagina" in 2020, which flew off the shelves.
The This Smells Like My Vagina candle is described as being “funny, gorgeous, sexy, and beautifully unexpected.”
Gwyneth even gave fans an explanation as to how the candle was created, in the product description.
The Goop website explains: “This candle started as a joke between perfumer Douglas Little and GP – the two were working on a fragrance, and she blurted out, “Uhhh..this smells like a vagina” – but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent.
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“(That turned out to be perfect as a candle—we did a test run at an In goop Health, and it sold out within hours.)
“It’s a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed that puts us in mind of fantasy, seduction, and a sophisticated warmth.”
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