SARA Davies gave two “game-playing” contestants on Dragons’ Den a brutal dressing down after rumbling their “tactics” on the show.
Peter Neath and Ian Wootan came into the den to pitch their eco-friendly glass sauce bottles having already entered the den in 2006.
However, the two entrepreneurs offended successful businesswoman Sara after they snubbed her and favoured other Dragons in a bid to get investment.
Although their pitch started well, they soon found themselves on the wrong foot with Sara when they were quick to admit they wanted Peter Jones and Steven Barlett to invest instead.
A few minutes after their pitch, Steven asked the duo which Dragons they wanted investment from.
Ian replied: "I'll ask for one I'd like to have Peter because obviously of his success with his Reggae Reggae sauce, I think he could open some doors for us."
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Peter added: "We also discussed your good self," while talking to Steven.
This left Sara, Deborah Meaden and Touker Suleyman looking shocked and unimpressed.
Sara said: "There's a gameplay tactic here – what you do is sit on the fence until you need to get off it.
“Steven tried to force your hand there – you didn't need to get off the fence, but you're well and truly off the fence."
Quickly trying to backtrack, Peter and Ian came up with excuses saying they were "a bit too keen" to give their answer to which Sara replied: "Oh, I can give you a massive spade if you want to keep digging."
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She then said she was out of the investment. Touker was also not impressed and backed out of investing, saying: "I'm never second choice."
Ian and Peter did end up with a total of £75,000 investment split equally between Peter, Steven and Deborah for 11 per cent of the business each making it a total of 33 per cent of the business.
Dragons Den airs on BBC One every Thursday at 8pm.
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