The Masked Singer judge Davina McCall has opened up on why she thinks the hit ITV series has been such a success after starting on screens back in 2020.

Davina, 54, said she thought that viewers enjoyed the format of the series, which sees mystery celebrities sing while hiding behind costumes to let viewers try and guess their identities.

Speaking to The Sun, Davina said: "I think the really nice thing about having a guessing show is that it’s not a talent contest.

"A talent contest at some point has disappointment and real upset at the end of it. Whereas with our show, an unmasking is a celebration.

"Even though it means the singer isn’t going any further, it’s still like, ‘Who is it?’ It’s just the most exciting thing ever."

Viewers can't wait for the show, which will be starting its third series on Jan 1, to return after seeing singer Joss Stone unveiled as the winner earlier this year.

The series managed to rack up a whopping 10 million viewers to see Sausage be revealed as You Had me songstress Joss, achieving similar success to the season before where Girls Aloud star Nicola Roberts won.

Judges Rita Ora, Mo Gilligan, Davina, Jonathan Ross are all returning to the series, as well as presenter and comedian Joel Dommett to host the show.

Rita recently gushed about how excited she was for the show to come back, saying: "Me and Davina were saying that we just love working together and it’s just such a great energy and I just love doing this show so much.

"What I think is so great about this show is that that are so many crowd-pleasers and sometimes people might mess up the lyrics but it doesn’t matter because it’s not a singing competition. It’s a game show."

Davina and Joel also previously spoke about quirkier series on television are now stealing the show, with the Masked Singer quickly becoming viewers' go-to weekend treat.

Joel said: "It’s not just a success, it’s a cultural reference, which I think is the dream – to become a show everyone talks about.

"I think it’s changed the landscape of Saturday night TV."

Davina agreed: "The nice thing about having a guessing show is that it’s not a talent contest."

The Masked Singer returns on Jan 1 at 7.30pm on ITV.

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