A POP-up pub opened yesterday to a packed crowd of football fans – all enjoying budget 66p pints.

The ZYN Arms, in the heart of Shoreditch, London, played host to 300 punters who were treated to the wallet-friendly prices and table service to ensure they didn’t miss a second of the action as England beat Iran 6-2.

A study of 2000 Brits found over a third of those who work (36 per cent) said they had already booked time off to watch the tournament, whilst almost half (46 per cent) say they are aiming to catch a match in a pub or bar.

The research also suggested those who smoke were less likely to take cigarette breaks during the matches, with half saying they were too worried about missing a bit of the game.

While one in five fans also claim that their most important factor for enjoying a match, was that it would be in a smoke-free environment, if enjoying the event in a beer garden or outside area.

Operating on a strictly smoke-free basis, smokers are encouraged to ditch their cigarettes by sampling ZYN Pearls Ice Mint Strong, the brand’s latest product release, allowing them to enjoy an immersive experience without any distractions or cigarette breaks.


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Darren Griffin, UK country manager, said: “We really wanted to cater to football fans this season and listened to these needs by launching The ZYN Arms.

“With almost a third of Brits claiming their biggest gripe at watching football was inhaling second hand smoke, we wanted to ensure there was a comfortable and worry-free space for all to enjoy."

Further results proved the importance of football to adults, with a third admitting to cancelling prior commitments in order to watch this year's games.

Birthday parties (52 per cent), office parties (55 per cent), stag/hen parties (45 per cent) and weddings (34 per cent) were among the top events cancelled this year to accommodate the games.

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Additionally, more than a quarter of those polled, via OnePoll, said they were planning on taking sick days from work to watch the matches, and almost half said they would take a day off to celebrate if England wins the tournament this year.

The pub will be open until Wednesday 23 November 10pm and will be screening three games per day for over 21s only.

You can book a table here.

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