Barbie fans proudly flaunt incredible pink outfits they’re donning to watch the hotly-anticipated Margot Robbie movie as TikTok goes gaga for doll-inspired fashions
- Barbiecore has over 500 million views on TikTok and everyone is all out pink
- Creators are dressing up as Barbies inspired by Y2K, glam and country
- Brands such as Aldo, Zara, Crocs, Boohoo and Gap have Barbie collections
Barbiecore has become every fashionista’s obsession ahead of the highly anticipated movie’s premiere on July 21.
The pink aesthetics of the film starring Margot Robbie and Ryan Gosling have inspired Barbie lovers internationally to get creative when choosing what outfits to see the movie in.
The film follows Barbie, played by Robbie, who leaves her ‘perfect’ life as a doll and sets out to explore the complexities of being a woman in the real world.
Moviegoers are thrifting, sewing their own fits, and mixing and matching clothing in order to become their own version of Barbie.
Barbiecore has more than 500 million views on TikTok and everyone is dressing in pink
TikTok creators, like Amanda Bray (left) and Ariel Joi (right), are dressing up as Barbies inspired by Y2K, glam, romantic, and country
Brands such as Aldo, Zara, Crocs, Boohoo and Gap have released their Barbie collections
When the look turns out even better than imagined🦩💖👙🐳 #fyp #grwm #ootd #blowup #moschino #floatydress #flamingofloaty #fashiontiktok #styleinspo #fitcheck #maximalism #maximalist #monochromeoutfit #pinkoutfit #barbiegirl #barbiemovie #barbiemovieoutfits
And the results have seen different hues of pink taking over TikTok, with excited fans counting down to the screening and getting very festive with their looks.
The Barbiecore hashtag has gotten more than 500 million views on the video-sharing app.
Meanwhile searches that used the word ‘Barbie’ have skyrocketed by 271 per cent in two months, with ‘gingham pieces’ rising 72 per cent, according to Bloomberg.
It seems like everyone got the memo that the mood for this summer is Barbiecore.
The upcoming movie has become a global sensation that is inviting all demographics of Barbie lovers and fashionistas to come up with their own take.
Moviegoers are mixing up Barbie aesthetics by going preppy, Y2K, glam, romantic, country and more.
Besides the iconic pink color TikTok creators are also dressing up as doctors, tennis players, and CEOs.
Others are recreating the identical looks that the actors wear in the film.
The movie has become a global sensation that is inviting all demographics of Barbie lovers
Meanwhile searches that used the word ‘Barbie’ have skyrocketed by 271 per cent in two months, with ‘gingham pieces’ rising 72 per cent, according to Bloomberg
Moviegoers are mixing up Barbie aesthetics by going preppy, Y2K, glam, romantic, country and more
Creators are thrifting, sewing their own fits, and mixing and matching clothing in order to become their own version of Barbie
Making my outfit for the barbie movie premiere #barbiethemovie #barbiethemovie2023 #barbiemoviepremiere #barbiemovieoutfits #sewtok #sewwithme
Some are taking their old-school Barbie items and giving them a modern twist. One person even created a heart bag using a 90s Barbie pillowcase.
And Academy Award-winning costume designer Jacqueline Durran, who dressed Robbie for the movie, has given her seal of approval to the wave of Barbiecore looks.
‘It’s been surreal to see how popular the Barbiecore trend has become,’ Jacqueline told InStyle.
‘It’s been a while since ultra-feminine silhouette and color palettes have been widely celebrated, so I think the Barbie aesthetic entered the zeitgeist at just the right time — when people were ready for something bright, light, nostalgic, and fun.’
Fashion lovers aren’t the only ones hyping up the premiere. Brands are using the huge movie moment to their marketing advantage.
Brands such as Aldo, Zara, Crocs, Boohoo, Gap, and Pacsun have dropped their Barbie collections and collaborations.
On Aldo’s website, the brand states: ‘Fun, fearless and born to lead, Barbie empowered us from the start.
A post shared by allie ✩࿐ (@allie.xcx)
To add to the lengthy fashion dilemma, the release of the Christopher Nolan movie Oppenheimer, starring Cillian Murphy, comes out the same day as Barbie. TikTok creator Allie (pictured) wrote that seeing both movies will feature ‘the outfit change of the century’
Some multifaceted TikTok creators, like Fraz, will switch from all-pink to all-black outfits when seeing the two movies back-to-back
Others are arguing that Oppenheimer should be seen before Barbie and are doing the opposite switch from all black to all pink instead such as Tess Donatello (pictured)
Meanwhile creator BarbenHeimer2 blends both Barbie and Oppenheimer aesthetics to bring together Barbenheimer – the name given to the cinematic crossover
‘Our original fashion icon inspired this playful limited-edition collection of footwear, handbags and accessories in just our size – and built for playing in real life.’
Other non-clothing brands include NYX cosmetics, Kitsch hair accessories, O.P.I. nail polish, and Kendra Scott’s jewelry.
To add to the fashion dilemma of what to wear, the release of Christopher Nolan’s movie Oppenheimer, starring Cillian Murphy, comes out the same day as Barbie.
The film is based on the true story of physicist Julius Robert Oppenheimer who was behind the creation of the atomic bomb during World War II.
Some multifaceted TikTok creators have joked that they are having ‘the outfit change of the century’ in movie theaters as they switch from all-pink to all-black outfits.
This cinematic crossover has been dubbed Barbenheimer.
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