High street brand Primark has sent shoppers wild after launching a new clothing collection that features the faces of characters that 90s and 00s babies will instantly recognise.
The bargain retailer is already famed for stocking retro and TV-themed designs like Harry Potter and Groovy Chick, but its latest launch, inspired by the Powerpuff Girls, is giving customers a real blast from the past.
Primark’s new £12 seam-free sets come in a choice of pastel shades and include the faces of the original Powerpuff Girls – Blossom, Bubbles and Buttercup – with the addition of Blisstina Utonium, who was introduced in the 2016 revival of the nostalgic cartoon.
The animated show was a household favourite for those born in the 90s and 00s, with many fans picking their favourite character from the line-up.
The brand announced the news on Instagram with a post that’s since amassed over 60K likes and hundreds of comments from fans and followers. Primark wrote: “Choose your character. Powerpuff Girls Seamfree Sets.£12/€14/$16 #Primark #NewArrivals”
“Omg please tell me these are adults,” one shopper says in the comment section.
“No but these are actually cute,” another writes, as a third adds: “I need them all.”
A fourth shopper was determined to pick herself up a set, writing: “I have the PJs, the trainer socks & you better believe in getting this.”
“Cuteness overload,” another happy customer says.
This isn’t the first time Primark has launched retro-inspired designs. The brand often stocks clothing, pyjamas, accessories and footwear inspired by old-school brands like Super Mario, Disney, Barbie, Clueless, Betty Boop and various Disney characters.
If you regularly take a trip to the brand’s stores, you’ll have noticed their clothing has taken inspiration from quite a few nostalgic eras lately – with the launch of everything from 70s inspired clothing and stylish claw-clips that take us back to the early noughties.
Back in the early Y2K era, claw-clips were every womans must-have hair accessory and now with supermodels like Bella Hadid and Kendall Jenner bringing them back into fashion, they’re making a serious comeback.
Today's IT-girls wear their hair slicked back into a tight up-do, with their tresses fastened into place with a claw-clip attached at the back of their head – it's the perfect accessory for today's 90s and 00s-inspired fashion.
Shoppers who’d like to channel their inner Rachel Green or Lizzie McGuire can pick up a stylish selection of claw-clips in Primark stores for just £2 each – including pastel shades and adorable butterfly designs.
We don’t know about you but we’re off to the shops right now!
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