High street brand Primark has sent shoppers wild after launching a new clothing collection that features the faces of characters that 90s and 00s babies will instantly recognise.

The bargain retailer is already famed for stocking retro and TV-themed designs like Harry Potter and Groovy Chick, but its latest launch, inspired by the Powerpuff Girls, is giving customers a real blast from the past.

Primark’s new £12 seam-free sets come in a choice of pastel shades and include the faces of the original Powerpuff Girls – Blossom, Bubbles and Buttercup – with the addition of Blisstina Utonium, who was introduced in the 2016 revival of the nostalgic cartoon.

The animated show was a household favourite for those born in the 90s and 00s, with many fans picking their favourite character from the line-up.

The brand announced the news on Instagram with a post that’s since amassed over 60K likes and hundreds of comments from fans and followers. Primark wrote: “Choose your character. Powerpuff Girls Seamfree Sets.£12/€14/$16 #Primark #NewArrivals”

“Omg please tell me these are adults,” one shopper says in the comment section.

“No but these are actually cute,” another writes, as a third adds: “I need them all.”

A fourth shopper was determined to pick herself up a set, writing: “I have the PJs, the trainer socks & you better believe in getting this.”

“Cuteness overload,” another happy customer says.

This isn’t the first time Primark has launched retro-inspired designs. The brand often stocks clothing, pyjamas, accessories and footwear inspired by old-school brands like Super Mario, Disney, Barbie, Clueless, Betty Boop and various Disney characters.

If you regularly take a trip to the brand’s stores, you’ll have noticed their clothing has taken inspiration from quite a few nostalgic eras lately – with the launch of everything from 70s inspired clothing and stylish claw-clips that take us back to the early noughties.

Back in the early Y2K era, claw-clips were every womans must-have hair accessory and now with supermodels like Bella Hadid and Kendall Jenner bringing them back into fashion, they’re making a serious comeback.

Today's IT-girls wear their hair slicked back into a tight up-do, with their tresses fastened into place with a claw-clip attached at the back of their head – it's the perfect accessory for today's 90s and 00s-inspired fashion.

Shoppers who’d like to channel their inner Rachel Green or Lizzie McGuire can pick up a stylish selection of claw-clips in Primark stores for just £2 each – including pastel shades and adorable butterfly designs.

We don’t know about you but we’re off to the shops right now!

For more fashion news, tips and launches sign up to OK!'s daily newsletter here.

Source: Read Full Article