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Khloé Kardashian “has been deluged with proposals” from health and fitness companies after the unaltered photo of her in a bikini leaked.
Her momager Kris Jenner is fielding offers from beauty and wellness firms in the wake of an unedited bikini photo flap that her family said was accidentally posted without permission.
Khloé followed it up by going topless on Instagram and emotionally speaking about her battle with her body image.
The reality star already has her Good American clothing line for women of all sizes, but now Khloé has recently been seeking more ad deals and partnerships after striking a deal with migraine pill Nurtec.
A Kardashian source told Page Six, “Khloé has been deluged with offers from health and fitness brands and companies in the wake of this.
“The unretouched photo was met with some criticism about how the Kardashians manipulate their images, but mostly the reaction to Khloé herself was positive. And opening up how she has struggled with her body image her entire life resonates with a lot of women.”
A second source close to the Kardashians said, “There are a lot of people interested in starting conversations, some new [to Khloé] with different ideas of how to partner (whether it be equity, campaign, social) and others she has partnered with before.”
Late Wednesday, Khloé posted to her 136 million followers, “Hey guys, this is me and my body unretouched and unfiltered,” along with a video of herself wearing nothing but a bikini bottom while jumping and holding her breasts.
Of the unedited bikini photo flap, she said, “The photo that was posted this week is beautiful. But as someone who has struggled with body image her whole life, when someone takes a photo of you that isn’t flattering in bad lighting or doesn’t capture your body the way it is after working so hard to get it to this point — and then shares it to the world — you should have every right to ask for it to not be shared — regardless of who you are.”
Team Kardashian had threatened legal action to remove the Sunday photo of Khloé in a swimsuit without the heavy editing and airbrushing that typically characterize her pictures.
In a series of emotional paragraphs, the 36-year-old “Keeping Up With The Kardashians” star continued, “For those else who feel the constant pressure of not ever feeling perfect enough, I want you to know I see you and I understand.”
“Every day, I am told by my family and friends who love me that I am beautiful, but I know that it needs to be believed from within. Just do you and make sure your heart is happy.”
The reality TV star has promoted body positivity before. In February, she posted a close-up shot of her stretch marks while modeling a bathing suit from her fashion line.
A rep for Khloé declined to comment.
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