ITVX Hits One Billion Streams After Five Months

ITV’s streaming service ITVX has reached one billion streams, less than five months after it launched. The last time ITV hit a billion streams, in 2022, it took seven months. The service replaced ITV Hub in the UK on December 13, and integrated programs from BritBox, the streamer it ran with the BBC. March represented ITVX’s best streaming month, with 282 million streams, up 100 million year-on-year. ITX offers dramas such as The Twelve, Without Sin and A Spy Among Friends. From its archive content, early 2000s drama Footballers’ Wives is the top performing show, with One Tree Hill the top U.S. boxset. Love Island and Unforgotten are also singled out as drivers.

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