She's one of the many stars who have entered the I'm A Celebrity…Get Me Out Of Here! castle, and Snoochie Shy has already made a huge impression.
Snoochie, real name Cheyenne, is fast becoming a fan favourite as she takes on the torturous Bushtucker Trials and adapts to life in the camp.
The 29 year old has also caught viewers' attention as she continues to look glam during her stay in Gwrych Castle.
Viewers have spotted she's still sporting her signature hoop earrings on the show, and it looks like she's trying to cling onto the glamorous lifestyle she enjoys away from the cameras.
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Inside Snoochie Shy's life off-camera
Away from the I'm A Celebrity castle, Snoochie can be found living a life of luxury in London.
The BBC Radio 1 XTRA presenter often shares snaps of her life on her Instagram profile, which is littered with stunning selfies and fun nights out.
Snoochie regularly posts shots of her stylish outfits, proving that she boasts an incredible wardrobe.
In one image, taken in her mirror, she can be seen donning a leather matching skirt and top, paired with flawless makeup and sleek wavy hair.
Another shows her enjoying a night out, sporting hoop earrings, as she poses with a Chanel handbag and flaunts a diamond necklace which has her name on.
Snoochie can usually be found modelling a gorgeous outfit at one of London's top bars or restaurants, such as Hakkasan or Aquavit.
Stunning snaps from her evenings out appear occasionally throughout her social media profile, as she keeps her 141,000 followers updated with her latest projects and outings.
Snoochie is also a DJ, which sees her enjoy trips across the globe to perform for various brand events and parties.
It's no wonder the star has modelled for some top brands during her career including Ugg, Nike, Adidas and Vans.
Snoochie is also a brand ambassador for the likes of Sleek makeup and VOXI.
Thanks to her presenting roles at both BBC Radio 1 XTRA and MTV, she also boasts an array of famous friends, including no other than Jeremy Vine.
Jeremy appeared alongside Snoochie on Celebrity Gogglebox earlier this year, with viewers shocked to learn they were close pals.
While it remains unknown how the unlikely friendship formed, Jeremy did open up about their Celebrity Gogglebox stint, stating: "I am friends with Snoochie Shy and I got to spend time with her which is great."
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Snoochie's famous pals don't stop there, and she's also close pals with rapper Big Shaq, played by comedian Michael Dapaah.
So close, that the pair "tied the knot" in 2018, when she starred in the music video for his track Mans Don't Dance as his bride.
Wearing a long white dress paired with light pink hair, Snoochie and Big Shaq celebrated their big day in the video while he donned a full white tracksuit.
The pair kept the joke up when the music video was released, with Snoochie sharing a clip on Instagram and writing: "SECURED DA SHAQ. FINALLY GOT MARRIED INIT. I never expected it but we here now man. Hold tight marriage gang. We have arrived."
Snoochie and Big Shaq have continued to keep the joke ever since, even previously saying they were heading for "divorce" due to their "conflicting lifestyles".
I'm A Celebrity…Get Me Out Of Here! airs every evening on ITV.
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