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Christmas food is starting to fill the supermarket shelves with fresh meat coming in the next couple of weeks. With many wanting to get the most for their money, one price tracking website has announced which supermarket is the cheapest to pick up a festive food shop.
Online price tracking website, Alertr has analysed which UK supermarket is the cheapest for standing Christmas dinner items.
Staple festive foods like potatoes, turkey, pigs in blankets, parsnips, stuffing and sprouts were all price tracked.
Seven major retailers were tracked for the research, including some of their own-branded products.
However, discount retailers Aldi and Lidl were not included in the research because customers cannot shop their full grocery range online and their branded stock is very limited.
So what supermarket is the cheapest?
Those who want to stretch their cash further this year should head to supermarket giant Asda.
Asda was found to be the cheapest retailer in the research, with 18 Christmas dinner products costing £43.84.
This was £12.77 cheaper than last year.
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In second place came Morrisons which would cost customers £50, £2.75 cheaper than last year.
Next was frozen food retailer Iceland which would cost 50p more than Morrisons and in fourth place was Tesco costing £51.51.
The third most expensive supermarket was Sainsbury’s and next was Waitrose which would cost customers £63.93.
The only retailer which was found to be more expensive than last year’s festive food shop was Ocado.
A festive shop at Ocado would cost £88.84, only 34p more expensive than last year.
Morrisons and Iceland came in cheapest for its pigs in blankets, costing £2 for 12, while Ocado’s turkey crown was more expensive at £44.40.
Waitrose had slashed the price of its branded Bisto gravy to match the price at Asda, while Iceland was found to be charging the most.
Andy Barr, co-founder of Alertr, said: “Whilst there is no denying that Britons deserve to make the most of Christmas with loved ones this year after a pretty rough 2020, people should be careful not to spend unnecessarily when it comes to buying items for the traditional Christmas dinner that we all know and love.
“It’s encouraging to see that some supermarkets are significantly cheaper this year than last, which will be welcome news to those struggling as a result of the financial impact of the pandemic.”
Customers should keep their eye out in the lead up to Christmas though as supermarkets will no doubt be offering discounts and deals across their festive food ranges.
In other food news, Iceland and Asda both won Which?’s mince pie blind taste test.
This year, pies were not only rated on flavour, but also texture and appearance too.
Iceland’s Luxury and Asda’s Extra Special all-butter mince pies both topped the leaderboard.
Which? said: “It’s the texture and flavour of the filling that helped them take joint-honours this year, with Asda also rated particularly highly for its simple but well-designed star-topped pastry cases.”
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