A group of wise prophets once said, “I don’t think you’re ready for this jelly,” and that’s the only way to preface the information I’m about to drop here: exposed thongs are trying to stage a comeback. Let’s all take a moment of silence before we embark on this journey together…

Over the weekend, Versace Men’s Spring 2020 runway show unfolded in Milan. A total of 58 looks, comprised of both men and womenswear, ranged from leather to suiting to animal print. But amongst the lineup of very Versace prints and silhouettes, one late ’90s/early ’00s trend snuck in: an exposed (and bedazzled) thong paired with low-rise pants. Perhaps more importantly, it was worn by none other than Bella Hadid.

If you’re confused about the significance and severity of the situation here, let me remind you of a key line that our Founding Fathers once wrote in the Constitution, “anything Bella Hadid wears shall become a trend immediately.” I don’t make the rules, people, I’m just reporting the facts.

Of course, the return of the exposed thong trend shouldn’t come as a complete surprise. With fashion’s current obsession with nostalgia, we’ve seen the return of just about every ’90s and ’00s trend (from ultra-tiny sunglasses to heeled flip flops and so on) in the past few seasons. It was only a matter of time until wearing our underwear above our pants became a Thing again. Most recently, Hailey Bieber brought the exposed thong to the red carpet at this year’s Camp-themed Met Gala. Nostalgic camp, it seems, is having a moment outside the Met Costume Exhibition too.

As well as being worn by every It girl of the early 2000s (Britney, Xtina, Paris, etc.), the exposed thong also notoriously made it to many red carpets of the past. Gillian Anderson famously wore the look to an Oscars after party in 2001, while Halle Berry and Christina Aguilera both hit red carpets in thong-baring dresses in the year 2000.

The exposed thong’s status was of course cemented with the 1999 anthem, “Thong Song” by Sisqo. Love it or hate it, how many questionable trends have received a full-on bop in their honor? The correct answer is: that thong thong thong thong thong.

If anyone has the power to bring back this polarizing trend in the year 2019, it’s Bella Hadid. But are we all ready to show off our thongs again? In this economy? Only time (and our Instagram feeds) will tell…

Shop the Best Thongs to Get The Look:









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