Clothes used to make the man. These days, it’s a mask.
Brooklyn-based tailor Yosel Tiefenbrun is accustomed to whipping up $8,000 bespoke men’s suits that can require some 80 hours of work to fashion. But these days, the Crown Heights-based sewing superstar is switching gears: cranking out bespoke masks that sell for up to $300 apiece.
“We have to keep safe, but if you’re going to wear [a mask], you might as well wear it in style,” Tiefenbrun, 30, tells The Post. “You want to look good in it.”
Tiefenbrun, a bespectacled Orthodox Jew with a haute hipster edge, is joining the ranks of upscale designers cashing in on the new need for protective gear as their most glitzy endeavors take a back seat due to the coronavirus.
While a majority of Tiefenbrun’s orders are for the $50 versions of the face covering, Tiefenbrun also offers up a deluxe $300 option, hand-stitched and custom-designed using exclusive patterns that require a Skype session to design.
Tiefenbrun, a New York native who was raised in London, became a rabbi in Singapore — but a second calling came after he studied at the Savile Row Academy. He went on to become a celebrated tailor back in New York City, and was the subject of a gushing GQ profile this past September. Three and a half years after launching his namesake business, he went from being at the top of his game with a team of six staffers at his East Williamsburg atelier to coming to a halt when the pandemic struck.
“We were having our peak as we were going into this time,” he says. “We went two months pretty much without suit sales . . . We said, ‘OK, we can wait, and keep it shut.’ ”
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